When Sony launched the Kevin Butler campaign nobody outside of gamers on forums like this one knew that a PS3 had Blu-ray, wifi, internet, etc. Likewise, the marketing was cold and esoteric (crying baby, morphing black ink console, etc).
The Kevin Butler character and using real humans in the advertising created a relatable and entertaining scenario which also contextualized the game or the console features for non-gamers. It also did one other important thing: Created an agg...
When Sony launched the Kevin Butler campaign nobody outside of gamers on forums like this one knew that a PS3 had Blu-ray, wifi, internet, etc. Likewise, the marketing was cold and esoteric (crying baby, morphing black ink console, etc).
The Kevin Butler character and using real humans in the advertising created a relatable and entertaining scenario which also contextualized the game or the console features for non-gamers. It also did one other important thing: Created an agg...