Quite literally the most feeble attempt at getting some of the competition's viral spotlight. They could have at least done it with a title that people are actually anticipating, rather than another rinse&repeat franchise.
I really want to play some of the horror games on the PSVR that I've seen in viral videos! :D
Unfortunately you're right. And the strange thing is it totally came out of nowhere (sub the Google April fool's thing in 2014/15) so it's not like they were working to a release date that we could have held them to.
Simply put, you steal the competition's spotlight with 'New'. Not 'kind-of-almost-idc-why-wo uld-i-tell-my-buddies-about-thi s new'.