Oh look, another elitist DS fan, how original.
Stealing the name Face Off from Eurogamer and then doing an inferior comparison? Boo.
They have definitely adjusted prices, I've been keeping an eye on Divinity Original Sin, and they've actually lowered the price of it for this promotion.
Having games in retail stores makes companies price the game competitively. So despite the fact that the box contains no disks, (utterly, utterly ridiculous by the way), at least consumers still have a choice of where to spend their money and aren't locked to paying full price on Origin.