It's a good publicity. If the money they spend to charity gets coverage and good impression, the money is well spend. This is just one of a PR move to promote the studio.
Charity is a good move, but forced charity because of social judgment is not a good sign. This article is like the Ice bucket challenge, it is up to the publishers to decide if they need to donate any amount.
It's a good publicity. If the money they spend to charity gets coverage and good impression, the money is well spend. This is just one of a PR move to promote the studio.
Charity is a good move, but forced charity because of social judgment is not a good sign. This article is like the Ice bucket challenge, it is up to the publishers to decide if they need to donate any amount.