This is common practice. Consoles take years to develop, i remeber Sony saying they were starting work on the PS4 the week Ps3 was launched. Launching a console isnt like making a sandwich, it takes years.

like they did the original Xbox?

I think Microsoft is saying "We want to f*ck you up the ass". Unfortunately, for most people, the answer will be "I don't have a choice but to bend over". Let's hope with their new project that they get the hardware right...

Of course they are making the new xbox, important is when it will hit the market. I hope not to soon. X360 has a lot to give, i hope they will not abandon it the same way they abandoned the first xbox.

-- "because, we have to..." --

You're damned right they do.

microsoft doesnt give flying fucc about their customers.. Ive been using windows for 12 years now... once they make new one you HAVE to get it otherwise most games wont work.. same as vista.. in1 year it almost wont be possible to play any new games on xp with dx10.. and Im not even talking about buggs and glitches ...
they droped first xbox like sack of shiit.. I mean its your product! people still own it.. its amazing to see in stores 2 times more games on ps2 than ps3, xbox and wii all together.. and still making new ones on it. thats the only thing I like about sony they care :)

Sony is also already into project PS4

Nintendo is into the next console (or maybe Wii HD)

That's how business works. New stuff is planned and drawn out years and years befor it's launch.

give me a break, this is old news, he made that statment over a year ago.

P.S.-lol at all the fanboys eating this up 'omg M$ must die'- PS3 choads make me laugh

what color will the ring of death be this time?

Yeah SONY is already in Project PS4..but im sure whenever it launches they won't hold there fanebase by the throat and force them to upgrade as M$ did to orignal Xbox owners..

Besides M$ really needs to start over cuz the 360 has so many freakin problems to begin with..

"rest on your laurels"? wtf is this guy talking about? didnt they just barely start turning a profit and beating the ps2? the wii is kicking their ass too. what laurels would he be resting on if they actually exsisted?

1st of all both of these articles are months old, march of 2007 and the other one was in 2006. so how is this news?
secondly. Every company, starts to design and work on the next console, while the second is launching. perhaps a break but, they dont wait years. It is not a sign of no confidence, its a sign of wanting to stay in the business.
Backward Compatibility is the norm now. Since PS2, so xbox3 will be B/C, even if that means downloading and storing older games on the HD.
since basically, MS is Backind HD/Toshiba to slow and block Bluray/Sony, I highly doubt the xbox3 will have Blu-ray, especially since. both formats seem to be a stop-gap. Meaning. Downloading will be the future, MS is Aiming for.
And why did PS2 succeed, because they were the only ones around, They beat MS to launch, by how long. and Nintendo wasnt able to compete, of course Sony is going to win that round.
I would say somehthing like previously mentioned for the name. XboxLIve/ XboxNT/ or something along a different name. i.e. XboxRevolution, RevolutionX. Something to distract from the numbering, since MS will always be one console generation behind Sony.

edit for Family guy/#20. Hey I had the Dreamcast as well, and a few games for it. But when that launched it was coming off a failure that was the Saturn. and going up against a WELL established PSONE and N64. Yeah it was out, but from what i recall it came out before PS2. All in All with the gaming masses it was an Also-Ran, Dead in the water.
Shenmue, Skies of Arcadia, Soul Calibur, Seaman? what else was there? Panzer Dragoon?

The problem isnt that they're already starting to work on the Xbox 3, it's what happened with the original thats... scaring(?) people. Starting to work on a new console years ahead of time is natural but in M$ case they shouldn't let word of this get out because the mass market (non-video game site/magazine readers) will thinks it means that the next one is coming soon and they wont end up buying the current model in fear of it becoming obsolete in a short amount of time.

You can't be certain that M$ will actually do the same thing they did to the original xbox with the 360 but that thought is what scares most and would prevent them from buying the current model (if read).

Announcing this was a bad move on M$ part, but what do i care, i hate their controller too much to ever own an xbox console...

So what does Sony do if Xbox 3 is released 6 years before PS4? I'll feel that I have a 'last gen' console...

And why did PS2 succeed, because they were the only ones around, They beat MS to launch, by how long. and Nintendo wasnt able to compete, of course Sony is going to win that round.-QUOTE

What about the Dreamcast? Don't say things that hold no ground...

i sware microsoft is one peice of crap company. it's going to be the same crap with the original xbox there going to leave there hard working and loyal fans in the mud and expect them to buy this new peice of crap. it makes me laugh because there fans are totaly in love with the 360 and microsoft is just gonna santch the carpet from there feet and say "well we know you spent your hard earned money on games and all the add on's we shoved down your throte but guess what, now you get to give us your money all over again with this new crap-a-box". microsoft doesn't care about there fans they only care about money. they new if people had a choice they wouldn't buy xbox 3 but you know what they're gonna do? they will abandon there first party development and any type of customer support for the 360 and force you to buy xbox 3.

don't you think if they had any confidence in thereselves they could support both consoles? or are you just so in denile you can't see whats infront of your faces. they tricked me with the first xbox but i'm not dumb enough to fall for the same act twice. and i really wish i could say the same for alot of you xbox fans, but right now you guys are in a coma. a coma that only you can blame yourself for. microsoft is only half of the problem, most of the fault goes to it's consumers for puting up with this travisty

we all know even xbox boys knows that , and what microsoft does is that they only focus in the actual console and they forget about their other olders consoles like what happend when the 360 came out they totaly forget about the xbox 1 thats somthing customers dont like thats why i love sony they care about the cosumer i still play new games for my ps2 but well thats out of the topic expect more from ur ps3 soon

x360 is not enough for ps3 generation and they know it so they want to make another machine to compete

I have my fingers crossed for 2009

family guy!! sony hurt the dreamcast with all of its fake performance promises of the PS2. alot of people was on the fench about the dreamcast because of what sony promised. they tried the same thing this time around with the PS3 an 360,they promised alot of super performance over the 360 an has yet to fulfill those promises!! an anyone believing that 10 year plan is in for a surprise. because if a new xbox release in 4 years putting the 360 at 6 years old an the PS3 at 5 years old you must be crazy not to expect a new Playstation that same year or the next!! the PS2 is without a doubt the most successful console in gaming history an it have even lasted 10 years. MAYBE sony HAS to support the PS3 for 10 years to break even on its PS3 start up looses!!
one thing to think about, development cost NOW is through the roof, so you know development cost for the next gen is gonna be even higher an sony cant afford to let alot of developers get alot of experience with the new box kits an have them CHEAPER than the PS3 kits, thats gonna really hurt them again!!

i JUST hope they put HDDVD in there so they can fail.

fanboyism goes back further than you know!! plus i never said I didnt like the PS2 or PS3 because i have owned PS2's an currently own a PS3. plus your right the Playstation did have the most games which in return led to a bigger fanbase. so whats so different about what MS is doing with the 360. more games an a bigger fanbase as of right now!! I like sony but the thing I dont like about them is the fact that they use deceit to gain the upper hand over the competition. instead of letting the games an hardware do the talking they try an down talk the others to make themself seem better!!

to repeat itself all over again like the media turning on Sony and saying that it was a ludacris idea to do that and then the XBox fans would diss on the new console that is sonys and say the same crap that they said before in the past and like right now and then 2 years later the media is going to act sorry on what they did to them and praise them again.

Tell me again how the multiplatform strategy was supposed to fix everything. Look at your results and compare them to Nintendo, which keeps thriving with exclusives. Your loyal fans are gone. And let’s not forget the pile of IPs you purchased only to let them rot.

The worst thing is this is down from last years numbers/expectations which was down from the previous years numbers/expectations. You think about how long “down” has been a consistent part of the communication and you realize those subscriptions are what’s holding that boat together. The price cut of gamespass is still a price raise in a string of price raises. They are trying to use players to offset the missing revenue. Now call of duty is out of gamespass, which is literally WHY they bought the company. To draw people to the subscription. They realized they missed a boatload of money and that wasn’t sustainable. Now you pay for it like you would have if they never bought the company… so why buy the company? Mind you those billions still need to be paid back. Yeah it gives you a chance to say we make the biggest FPS… but the internal conversations must be brutal at high level on topics that really matter. Like revenue. Profitability. And ROI for the shopping spree.

Is this like the 10th quarter in a row they're down 33% on hardware how is that even mathematically possible. You would think their mediocrity would Plateau