President and CEO of Ubisoft, Yves Guillemot believes that the PS3 and Xbox 360 are very similar and that there is almost no difference between the two consoles in terms of capabilities.
GamesIndustry.biz has him quoted as saying the PS3 and Xbox 360 are “close in what we can do with them” and the PS3 has some elements that are better or different, the Xbox 360 does have some distinct advantages but did not elaborate further on that point.
There also isn’t as much work involved in translating a game from the PS3 to the Xbox 360 or vice versa, taking Ubisoft engineers only “10 per cent extra time to develop for the other machine.”
To that end, the company now develops games for the PS3 and Xbox 360 at the same time, reducing costs.
There’s also the issue of the Xbox 360 and PS3 games selling for more than compared to a Nintendo title but those games cost considerably more to develop which means it needs to sell more Xbox 360 and PS3 games to make the cost worth it.
Guillemot is hopeful for the future of in-game advertising but unless it is the “in your face” kind, most gamers are unlikely to notice, instead preferring to face on the objectives present in the game (look at an ad, or kill the bad guy, tough choice there).
Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.
The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.
Riiiiight because people will just flock back to them for one or two games per year.
15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.
These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse
The charity event will be streamed live from Gamescom in August.
Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.
In game ads can work well in certain games, like racing games for instance, just throw some decals on the car, billboards on the tracks, have 'sponsored' races and display info about the product during load screens
this idiot is crazy if he believes ps3 has an equal, or a superior
call of duty 4 are not exclusive, and who said anyone was anywhere near being close to maxing out? too bad