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Why has Activision dug their own grave?

Activision, Activision, Activision......
Why have you done this to yourself?

We all know that it must be hard to keep a cool reputation when you are a giant multimedia company that is dependant on consumers to expand - so why did Bobby try to DESTROY his company?? Things were going so well for him: Guitar Hero was a huge success, Modern Warfare 2 lined their pockets with gold and developer flesh - they had almost every big game at their mitts. It probably started when they laid off almost the entire staff at Infinity Ward for such a silly reason: did they think that it would make them look brave, to pick on a developer team who had just helped them win MILLIONS?? Wow, they thought wrong. Loyal MW2-ers were pissed at Activision and ol' moneybags Bobby Kotick - after all, that was the very same people who brought them hours, and DAYS of Modern Warfare-goodness. Activision really isn't the kind of company to apologize for something they did in spite: Bobby had too much power, but will it have lead him to his downfall??

A series of blunders followed: but none as much as big Bobby's latest plan to take money from innocent people: "Online Subscription Fees for Activision games". This caused an uproar not only on Call of Duty games, but on every game! It was a tense moment: if this worked, every single game might follow, and we'd be paying for games with our houses!! Bobby might've actually caused LOTS of different problems for us, might've even started the collapse of civilization (lolz), as this is a very delicate time in financial matters. Luckily, Treyarch and Infinity Ward reassured us that we won't have to pay extra money, which is just as well. Activision couldn't fire ALL the staff of its two main sources of income! Big Baddo Bobby decided to let it slide this time, and continued on his war path to ruin his reputation by releasing outrageous statements, including Activision's most recent sexism scandal, "Woman Protagonists in games wouldn't sell well". Wow. You'd think at this point, he's TRYING to ruin the company!! Not only this, but if you think it over - they do a LOT of evil deeds right under our noses. I use to LOVE their games, but recently, not so much. Now all they care about is our money, and will try any scheme to get into our hard-earned savings. Publishers don't even have to release much statements, Activision should keep low for now, make up for saying such warped and deranged things... What's next? A subscription fee for the PRIVILEGE of getting a subscription fee? The multiplayer code for Black Ops to be released after you buy 3 other Activision games?? You need to pay for being within 100 meters of an Activision game???

I don't know why Activision is doing this, but I don't intend to stick around for long. Activision has become its own monster, a company so big, it'll be almost impossible for extreme people to boycott without giving up games altogether!!! Ok, maybe I'm over-reacting on Activision's silly smeg-ups, but they can't just go about doing whatever they please, just BARELY within the boundaries of the law! I WILL get Black Ops, but only for Treyarch: Activision and popular money whore Bobby Kotick are clearly too mentally unstable for me to support now ;D

Why do you think Activision is being a jerk lately? Will Bobby EVER recover his rep?

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HeroXIV5773d ago

I agree it seems like he's the last person on earth to be running a company as important as Activision in this industry. BUT, and I have NO IDEA, if this is anything to do with HIS decisions but the recent news :

""Remember, we have two enormous investments," Kotick said. "One in Bungie and the other in another project at Blizzard that we haven't given a lot of visibility to. Those are going to be entirely new intellectual properties.""

Sounds pretty inviting. 2 new IPS from some of the biggest developers in the industry? You'd be hard pushed to not be a BIT excited by this. Even if they probably want you to pay £10 a month to play them. :P

ZombieNinjaPanda5773d ago

Don't give him any ideas, he may just use what you said.

And you first rant about activision, but then say you're going to buy their games anyway.

What is the whole point of your rant then?

Fadetoblack695772d ago

Don't care what they come out with, I'm done with Activision. Cancelled WoW years ago, won't touch the new Starcraft, won't buy any of their future products. A game is a game.

When it comes down to it they're all basically the same games we've been playing forever (move this way, shoot this pixel, find this upgrade, etc. etc.); just with newer graphics engine attached to make them look 'cooler'. But there's plenty of other games to play so I in no way 'need' to play their stuff.

dkgshiz5772d ago

RTS games just don't thrill me anymore. I like Civilization though.

5755d ago
70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
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Jin_Sakai30d ago (Edited 30d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio30d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing30d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9230d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit30d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing30d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9230d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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40°

Games Done Quick is coming to Europe for the first time with 3 days of Gamescom speedruns

The charity event will be streamed live from Gamescom in August.

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videogameschronicle.com
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50°

Report: Injustice 3 in Development at NetherRealm Studios

Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.

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