
All over this site you will see people continuously bash Microsoft for not having any "exclusives". Whenever a new Fable or Forza comes they say "not another one! How much can you milk it?" The same applies to Halo. And even Rare's own games.
Yet whenever Sony are rumoured to be making a sequel, it is very different. When Killzone 4 and God of War 4 are rumoured they take it on the chin and shrug it off. Some may say this Halo Remake is just a port. So what does that make the Sly, Ico and God Of War collections?
Some continuously banter about how Microsoft needs new IPs. How many new IPs are ever as popular as existing IPs? Mario is one of the most popular icons of the industry and no single new IP this generation has surpassed him in popularity. Besides that Microsoft have had new IPs. Viva Pinata is an example. And regardless of what "critics" say, I base my opinion on actually playing the game. I like Viva Pinata and think its a good 360 alternative to Nintendo's Animal Crossing.
Have you ever asked yourself why Nintendo and Microsoft have official mascots and Sony doesn't? Gran Turismo is the biggest game series Sony have. A car simply does not suffice to represent a console. Master Chief and Mario are mascots because they are so popular and have face enough to represent their consoles.
And yet they continue at it. Having 3 of Uncharted, God of War and Killzone isn't milking. But Naughty Dog have said that Uncharted can continue, Killzone 4 is being thought about right after Killzone 3 hit and if GOW 4 is in development after only a year then Sony are hardly innocent of milking it are they?
Microsoft could easily announce any game series by Rare this year. None of these games are milked. And Rare have a lot of games. People really need to wait and see on these things. Its obvious Microsoft will have casual stuff at E3 for Kinect but they could surprise you with core games.
Kingdoms and Gears of war 3 are core games. The thing is people assume that is all they have. They will most certainly have a Halo remake but they may have other stuff which could surprise you. What if a new Crackdown comes? Is that milked too, even though its only the third game?

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

The charity event will be streamed live from Gamescom in August.

Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.
Well it's not just Sony, I mean Sony aren't the ones that will develop and make Killzone 4 or God of War 4 if it comes to that and I don't think they have the power to order Santa Monica studios or Guerilla to make those games against their will and their own wishes. I'm not saying I disagree with you, Sony do milk it with certain things such as HD collections (which of course have their plus sides, except for the major fact that all PS3s should be backwards compatible and that Sony decided to take that out of any models made after the initial versions for various reasons). But saying that, I dunno, Sly 4 being made or that an announcement of Infamous 3 shortly after Infamous 2 is released is all because Sony are milking it isn't correct.
but i think the main complaint with Microsoft is that they have lots of IP from Perfect Dark to Blinx to Killer Instinct and they haven't offered any new game based on these franchises to alternate with Halo, Fable and Forza (only Alan Wake, Viva Pinata and Banjo-Kazooie are the exceptions). plus, they released or shut down plenty of their big name studios, and the studios they contract to make the new franchise games still aren't tested...
plus, on third-party exclusives, only Gears of War is the sure-fire seller. nobody can say whether Kingdoms will be good until the game is unveiled. the rest are multi-platform...
maybe it's just me, but your post seems to be a reaction against fanboys, and the writing is all over the place:
what does having a popular mascot have to do with your point that Sony does milking as well?
what does liking Viva Pinata have to do with your point?
please organise your thoughts more before writing your post, it took me a while to process it...
Lets see how many new IP's sony has introduced in 5 years then looks at what microsoft has.
Milking to me means bring out games just to get more money b/c they can and they know it will sell, halo, guitar hero and cod those are milking franchises. Killzone 3 can't be consider milking because it doesnt even sell that much copies. When you see like halo wars yeah that's milking it. Halo 3, halo odst, halo wars, halo reach and now halo hd thats milking it that's all in the same generation. Games don't have to be a trilogy thats why they thinking about making another game. Also those are just all rumors okay if you want to go there then halo mmorpg when it got leak they were freakin thinking about making an halo mmorpg are you fucking serious.
I'm sorry but your definition of milking isn't correct. Some of those games you've listed are far from being milked.
Killzone, God of War, Uncharted are terrible examples.
Also the reason Sony doesn't have a mascot is BECAUSE they don't milk franshises. Have you ever thought of that? Sony continue to always create new IPs, therefore creating new characters all the time. When this happens its hard to have a single mascot.