Don't believe the upscaling hype. Upscaled DVD doesn't compare to a 1080p native Bluray, at least not on my 52" LCD, but the real advantage is the high definition audio. If you'e never watched a Bluray with uncompressed audio, Dolby TrueHD, or Dolby-MA, then you have no idea what you're missing. Changes the whole experience.

Besides, that, bundles are going after fence sitters, not people who already have a console. Polls show many people still don't realize the PS3 is a Bluray player and one of the most capable at that. A Dark Knight bundle in time for the Holdiay would probably dramatically reduce that number and provide an incentive the Xbox simply can't match.

DVD movies are done. Yeah, they're still going to sell quite a bit, millions will never own a PS3 or a bluray player or a good 1080p LCD. But, the obituary is written, just not printed yet. By this time next year, there will be sub $200 Bluray players and it'll be over.

Why would Warner do it? That is a good question. Sony needs to drop a little payola for a few months of exclusivity, just through the Holdiay buying season. Microsoft would do it if they could. But my whole argument is Sony is too soft, and too cheap. They've got the goods, they just don't know how to market with the big boys.

Microsoft, now they know how to play the game. Look how many superior products Microsoft has destroyed with inferior products due to marketing and doing the little things that grow brand awareness and mindshare.

I think the main issue is how Sony could offset the money Warner could make with a simultaneous Bluray and DVD release. Warner only cares about maximizing Dark Knight profits nothing more. Warner doesn't have love for one platform over another... Thats obviously from their long hold out in the HD DVD vs. Bluray format war. Only massive "undisclosed" $$$ tipped the scales.

As a gamer that already owns a PS3 and doesn't care about advantages between 360 and PS3 all I care about is that the Bluray would be available outside the bundle. If its only in the bundle for 2 months thats just going to piss a lot of people off. I know I'll be buying Dark Knight on Bluray day one.

At the end of the day I doubt Sony would see enough return on investment to warrant putting down the cash especially with their philosophy this generation of focusing all money on internal development rather than securing third party exclusives. Whether games or movies its still software. They'd be more likely to do a bundle with a Sony Pictures movie. Less up front investment risk.

on exclusivity. Exclusive or not, the bundle should happen. Do you agree a PS3 w/Dark Knight Bluray bundle would move some fence sitters?

Warner would also make money for every bundle sold as well with a huge paycheck from Sony of course.

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Riiiiight because people will just flock back to them for one or two games per year.

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Let me be clear. This is sarcasm