In Game Advertising - a potent idea for publishers but is it a good deal for Gamers? One side gets a larger revenue stream and the other side still pays the same for the game. The question is - do gamers get more game because of this or do we just get advertising that gamers really care less about and in fact would rather not see.
In latest polls 82% of gamers said they don't mind in game advertising which in the mind of developers and publishers is the same as saying that 82% of people approve of in game advertising. Extra revenue streams are also welcome in the game business due to tight budgets so giving ourselves license like this is a means of gaining return on investment.
OTOH I think this is a wrong equation we are making as developers - just because something doesn't make you hate it does not mean you like it. The idea of a survey like this is to judge what may or may not work in sales and if you word the survey one way you get a different result then if you word it another way.
I would bet that if the question was not:
"Do you mind in game advertising ?"
but
"Would you prefer to play a game without in game advertising?"
the results would be much different.
Since the idea that you don't mind in game advertising is the question that is asked the assumption made by those who publish games is - that if they don't mind they of course will buy it (see BF2142 or Planetside). My feelings about how to properly implement In Game Advertising since it is coming in order of Importance are given in the next section. (and I hope you all agree) I personally don't like in game advertising at all but if we must (and my employer assures me we must) then something like the below should be implemented to protect the gaming consumer.
Gamer's In Game Advertising Manifesto
Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.
The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.
Riiiiight because people will just flock back to them for one or two games per year.
15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.
These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse
The charity event will be streamed live from Gamescom in August.
Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.
