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My thoughts on Microsofts gaming division and it's future in the gaming industry

I am very grateful that MS decided to throw in their hats in this console battle. They have shown that Online play, a new feature to the console gaming industry, is wanted and needed and can be done well. They are the pioneers in this field concerning consoles and I'm sure the industry owes Microsoft a debt of gratitude for it.

Microsoft making a push in the industry has also made other companies sit up and take notice. This has been great for gamers and I hope Microsoft can find a way to continue to compete in the console gaming industry. I say I hope because I truly feel, barring any miraculous events in the gaming industry, that Microsoft may likely move on to software development after this gen or next gen is over.

Why I have this view point is, Microsoft didn't do well with the Xbox and really needed the Xbox360 to do a lot better this time round so they could be in a much better position to compete in other console cycles. However, with the Xbox360's poor sales numbers in Japan, it is already obvious the 360 will come in last place for this generation. Japan, unknown to most it seems, is like high ground on the console battle field; if you have it, your chances of winning a fight are significantly increased and Microsoft definitely does not have high ground in this generation. Now, will it still sell enough to have Microsoft gamble on an Xbox 3? well we'll see but my guess is not very likely. A shame seeing as the Xbox is a console that really helps better the industry for gamers via competition.

If Microsoft does take one more push with the Xbox 3 then that'll continue to be great for the gamers but I ultimately do see Microsoft either bowing out of the hardware side of things and taking on software or aligning themselves with Sony's other competitors - new or old - in an effort to combine forces and win that way.

However, Microsoft may do a "180" and really start pumping out games for gamers instead of games for profit. I think that's were Microsoft has been a little short sighted. I've always felt like their games were/are always made to get revenue in first no matter the true quality. The thing is, other console producers have always seen that if you create quality games then the money will flow automatically. What I'm trying to say in a nut shell is that it feels like Microsoft creates games putting potential profits first instead of the gamers and it shows with their gaming product.

Though seemingly flooded with the same hardcore shoot, shoot, shoot games it had on the Xbox, the Xbox 360 has come out with a better variety of games this time round so maybe Microsoft is beginning to get it but is it too little too late?

Thank you for reading my blog.

[ORIGINALLY BLOGED ON 24TH DEC. '06 ON GS]

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socomnick6529d ago

Great blog m8. I really dont think MS will go the sega route and only make software next gen. The xbox 360 for the most part has been a tremendous success I believe they are actually making a money off it now. Also ms has way too much money to give up on such a large market.

Dmack796529d ago

I understand and agree with almost everything you said. And in order for Microsoft to not finish last place they will need to wow many people at this E3. Same goes for Nintendo and Sony. :)

Chubear6475d ago

For me, this E3 confirmed my thoughts on the 360 as stated in the blog piece.

Microsoft's BIG BANG was the announcement of a former Playstation exclusive title going multiplat outside of Japan. To me when your BIG BANG is about a multiplatform game, you've got serious problems ahead.

Had it not been for MS showing off two other mulitplat games as featured presentations (RE5 & Fallout3) their conference would have been way shorter and way less interesting. For a 3year old console it should be pumpin out hot exclusive titles that would make it hard for the late arrival PS3 to compete with a la PS2-Xbox scenerio last gen.

Sony on the other hand didn't do a presentation for any multiplat games but rather all were exclusive titles with their BIG BANG being a game that's doing something no other game, even on PC, could do - MAG

Now you tell me, which one of these Big bangs make you feel better about the future of great & unique gaming experiences on the relative platforms? A mulitplat game or a game no one had ever seen done before?

70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
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Jin_Sakai12d ago (Edited 12d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio12d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing12d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9212d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit12d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing12d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9212d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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40°

Games Done Quick is coming to Europe for the first time with 3 days of Gamescom speedruns

The charity event will be streamed live from Gamescom in August.

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Report: Injustice 3 in Development at NetherRealm Studios

Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.

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