Sony's Playstation 3 had more than it's fair share of FUD by both the over whelming majority of the gaming media and a large portion of the gaming community it's self. There are many reasons why these entities religeously flooded the world wide media space with mind blowing negativity but I'm going to present one of the many reasons why the threatment the PS3 got from these entities has been worse than we've ever witnessed in gaming history.

Most of the negativity comes from fear. Fear that the PS3 will dominate yet again and what that could mean. We've heard all too well about a point that was used to dispell the PS3 which was that no gaming console has ever won (talk less of dominated) for 3 consecutive times and this is a significant point.

It is my view that should the PS3 dominate again this gen (or even just win out) that the Playstation brand of gaming will now be symnomious with video gaming just like Nintendo's been for the past two decades and if this happens the Playstation brand would be virtually unbeatable for a very long time. Why? well the thing is with the Playstation brand being even more dominant than Nintendo was and at a longer time period, people will undoubtedly see it as the defacto console with anything video games.

With Playstation winning this gen again and being the first console to win three consecutive times, it'll be virtually impossible for any other console, new or known, to put a dent in the Playstation brand's momentum. Should new consoles emerge, look for them to have the likes of Nintendo in their cross-hairs instead of taking on a behemoth like the Playstation brand.

Should Playstation 3 dominate this gen, the Playstation brand is pretty much guaranteed success for at least the next two generations (over 10 more years) should the gaming industry as a whole remain competitive and relivant in the future.