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How Microsoft can win E3

E3 is fast approaching, with Microsoft set to reveal its upcoming wears first on June 6 - less than two weeks away. While Sony is set to focus on the NGP and Nintendo will unveil its Project Café, Microsoft seems unlikely to reveal any new hardware. Without the excitement that comes from new gaming platforms, can the Xbox 360 and Kinect offer enough to win E3 2011? Here's what VideoGamer.com think needs to happen for Microsoft to be in with a chance.

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videogamer.com
DarkCharizard_5492d ago (Edited 5492d ago )

1. Gears 3
2. Forza 4
3. Codename Kingdoms
4. Steel Battalion Heavy Armor
5. Codename D
6. Star Wars
7. Rise of Nightmares

All with awesome trailers and release dates. Hopefully some unannounced hardcore titles on the way such as Halo CE remake. Plus a small yet exciting reveal of the next Xbox.

This way they could at least come second. We all know that Nintendo is going to win this E3 hands down again :D

EDIT: iamsuperman, if MS are shooting for a 2012 release date it's quite possible that they will subtly reveal their next console this year. Much like Nintendo did with Wii at E3 2005.

iamnsuperman5492d ago (Edited 5492d ago )

"Plus a small yet exciting reveal of the next Xbox." in your dreams. Not going to happen. Kinect is selling like hot cakes with the bundles also selling. Why on earth would they announce a new console when there bundles are selling well. It is literally destroy hardware sales for the 360 and Kinect

Edit : Change your comment. At least you saw sense..... Nintendo will win because of a new hardware. It is really who will come second Sony or Microsoft. New consoles always wins E3 unless Nintendo really mess it up

The Meerkat5492d ago (Edited 5492d ago )

Just imagine a darkened room filled with a couple of hundred people....
Then Microsoft appears on the screen....
Followed by darkness again for another 3 or 4 seconds....
Then the Halo theme plays.

The whole room would erupt.

5492d ago
zootang5492d ago

Just look back at the hype before the last couple of E3's for MS. They failed to deliver and I doubt this E3 will be any different.

r1sh125492d ago

i dont see them winning with games like gears 3 and forza 4 being re-announced.
All I would like to see again is more GTA DLC coming to the xbox first like the last time.
That was a show stopper moment when that tattoo was revealed lol.

I can only see something like that helping MS win, because Sony have a great line up (a side from the hack issues). Sony have to pull out all the stops so people start to forget the hack, it will also give analysts something to predict if Sony do really good since sony posted a massive year on year loss.

ABizzel15492d ago

They can't hardware reveals trounce any and everything simply because they only occur every 5+ years. If we don't see a new Xbox then MS is going to "lose", but that doesn't mean they'll have a bad E3.

Venoxn4g5492d ago

So that's how the world gonna end.. :) Microsoft will release new Xbox 720 with nuclear battery or processor, people gonna buy it a lot across the world, then when RROD will happen, whole earth will exlode :) 2012 ;) [nah, just joking] :)

btw.. I still think that Nintendo will will E3.. though I have a xbox360 too and do hope that this year Microsoft will show something good, not just party & kinect games..

SasanovaS19875491d ago

lol even with everything the site named, along with wishful thinking from delusional xbox fanboys on here, microsoft STILL wouldnt be even close to winning E3...

u cant win e3 when u have no games :/

Anon19745491d ago Show
+ Show (6) more repliesLast reply 5491d ago
Zir05492d ago

They won for the past 3 years and it will likely happen again this year.

MS knows they must have something huge if they are going up against hardware (NGP and Wii 2)

kikizoo5492d ago

Lol, delusional much..

they "won" nothing, last year was all about ps3 (even if 3DS stole the show), and this years, ps3 exclusives are (again) beyong everything..

but for fanboyz, a fake video (remember natal) or a stupid "stolen exclusives" (remember final fantasy) is enough to "won", even when sony has much better... everything.

X-Zone5492d ago

Since this generation began, Microsoft have not won E3 once, it's been back an forth between Nintendo and Sony and will be the same this year.

solideagle15492d ago

hahahahaha just laughed so hard at your comment man....hahahaha

thanks for laughing me.

Tr10wn5492d ago

lol since when you started watching e3, last year?

Nintendo is hardly winning E3's this gen, last year was the first nintendo wow moment in e3 with the 3ds and i hope this year will be the same and from Sony's E3's well, they always announce games... with 8 to 10 hours gameplay and i'm sick of it, gow3 was the last sony exclusive in my list, not wasting another 60$ bucks for another 8 hours game and TBH i don't like killzone serie nor resistance so there is nothing worth my money on the ps3, and back to the point MS always delivers with their MP games, Halo, Gears and Forza are enough for my taste and god know's what they will be announcing this year.

FYI in G4 TV they always said who won E3 after every conference and MS has been winning almost ever E3 this gen except for last years which Nintendo won.

karl5492d ago

of course Ms always wins E3

with the Cirque du soleil and a few popstars in their line up.. what else could gamers ask for

wait whaT? those are not gameS? really?

as always .. no new games from MS.. whoever think differently is completely delusional,

M-A-R-S-H-A-L-L5492d ago

With Kinect stuff? Uh...no.

+ Show (3) more repliesLast reply 5492d ago
TBM5492d ago

How about showing some new and interesting IPs that are not linked to kinect in any way. Also stop showing the exact same 3 games.

Microsoft as a gamer of more than 30yrs I would like you to create something I would be excited about that's fresh, maybe a bold direction. I do not care for your casual games for your camera, and before some come with those supposed 5 games from japan i'll just say i'll believe it when I see it.

Im not worried about the other two companies because they got me covered on the games I already want, with the introduction of a new system, but M$ please show me something other than halo, forza, and fable from your own studios.

LukaX235492d ago

Right. "Win" E3. Because it's totally a competition.

edhe5492d ago

In the fanboy's eyes it's *all* about dick-waving.

Solid_Snake-5492d ago (Edited 5492d ago )

microsoft have only failed one E3 this gen and it was last year.

lol@ when kojima walked on stage at MS E3 2009. PWND

Reefskye5492d ago

What to announce a multiplat? then later he came on to Sony's stage and revealed a PSP exlusive..

cemelc5492d ago (Edited 5492d ago )

LoL i remember that E3 the one kojima told he wouldnt be involved in the game in stage...

yeah that was pretty epic /s

Now thatks to that we have a metal gear crappy game instead of a real metal gear.

Pyscho_Mantis5492d ago

LMAO before you get so nerdgasmed Kojima is not working on this game personally. But its still gunna be awesome.

ksense5492d ago

do u remember when the microsoft guy started saying we will be seeing snake on the 360 and kojima stopped him and said not snake but the metal gear franchise to the 360. In other words nothing major when you don't have the main character in the series lol. Raiden lmao

Istanbull5492d ago

lol and you call me a fanboy? Look at your own comments rofl, maybe thats why you are ignored.

+ Show (2) more repliesLast reply 5492d ago
Hyperbomb695491d ago

lol Gears 3 and another Halo? cmon now! MS cant come up with anything new and good so they gotta start milking!

FrankenLife5491d ago

I wish this concept of winning E3 would go away.

+ Show (4) more repliesLast reply 5491d ago
rabidpancakeburglar5492d ago

Microsoft can't win E3, I doubt they'll even be second

LastDance5492d ago

I was unaware that there was a prize to be "won" at E3.

rabidpancakeburglar5492d ago

There's not but the company who 'wins' is the one with the best lineup

No Way5492d ago (Edited 5492d ago )

But, who is to say who has the 'best line up,' that's an opinion, my dude.
Not everyone would agree on who had the 'best' line up of games, ya know?
Though, if you want to say the 'biggest' line up, you may have something.
I mean, Microsoft will (most likely) show off their two blockbuster games.
Then they will show off a few games here and there, with some Kinect, too.
As far as Sony goes, well .. they just showin off a shit load of great games.

Anyway, I think that both companies (even Ninty) will best last year.

Kon5492d ago

Congrats, you just invented the E3 podium.

Lucreto5492d ago

I say Kinect will be the top of the agenda like last year.

Gears3, Forza and Halo remake are all a given and exclusive DLC with MW3. 10 Kinect titles with more of a hardcore leaning and possibly announcement of Too Human 2 and Alan Wake 2.

Gears3, Forza and Halo remake are the important ones where MS will put full force of advertising behind them.

I doubt they will show off the new Xbox after 7 months of Kinect. This will announce it next year for a 2013 release. They will not risk potential sale of the 360 for the rest of the year by announcing a new machine especially with Gears just around the corner.

No Way5492d ago (Edited 5492d ago )

A lot of people hate on Too Human, but I find most never actually played it.
The game had it's problems, sure, but it was still a good game, regardless.
Especially with a friend. Wish they never got rid of 4-player co-op, though.
Personally, the only problems I had were the items and death animation.
Though, I didn't hardly die too often, so it wasn't much a problem to me.
And, the items, they all had some funky names and it was just .. bad.
They campaign could have been a little longer, but overall .. I enjoyed it.

If they can fix the issues the first game had, Too Human 2 would be great
And, hopefully, they have their own (or a better) engine, this time around.

Theyellowflash305492d ago

Yeah if Kinect had more pull with core gamers then they might be able to maybe get in the running but thats not the case. Sony and Nintendo both have new hardware so those will always steal the show.

BeaArthur5492d ago

Can't win a press conference.

Baka-akaB5492d ago (Edited 5492d ago )

Thank you . But what can you do ... it's that time of the year ... with even more idiots coming out of the woods .

earbus5492d ago

Very true its a press conference not a schoolyard brawl.

Ddouble5492d ago

I've been saying this for so long now.

Tr10wn5492d ago

G4TV always ask the peoples for the winners of E3 after the show and some sites like IGN, Gamespot, Videogamers do the same, i think people are going that way and not for the fact that is a conference, i just see it like a show and at the end the best show is the winner.

BeaArthur5492d ago

I'm fine with that, selecting the best game you saw and got hands on time with.

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai37d ago (Edited 37d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio37d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing37d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9237d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit37d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing37d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9237d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

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gamedeveloper.com
Eonjay39d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn239d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers39d ago (Edited 39d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn239d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown39d ago

You don't really know how this works huh?

Profchaos39d ago (Edited 39d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay39d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay39d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac38d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger39d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300039d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde39d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood39d ago (Edited 39d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde39d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

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50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

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gamefile.news
Agent7540d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_38d ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.