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GDC: EA Preparing for War

The shooter war this holiday between Battlefield and Call of Duty is shaping up to be one of gaming's biggest fights in history.

During the Game Developer's Conference in San Francisco last week, EA unveiled the first gameplay footage of Battlefield 3, the newest game in the series from Sweden-based Digital Illusions CE. It's coming this Fall, around the same time Activision will launch its annual Call of Duty title, rumored to be Modern Warfare 3.

EA Games President Frank Gibeau said in an interview with IGN the publisher is ready to throw down.

"Everybody loves a heavyweight fight, and that's what this is going to be. We're here to compete," he said when asked if this was EA's year to strike. "[Activision] is the champion, they have the mass-market and are on their ninth version of Call of Duty. We're the challenger coming in."

ksense5606d ago

Personally I don't see Battlefield 3 "winning" atleast in terms of sales as a lot of people are addicted to the COD style of play and it suits the consoles more. Batllefield 3 is more team based and is mostly received well on PC's. What I can see is Batllefield 3 getting better review scores compared to call of duty.

ExPresident5606d ago

Probably true about the sales but I'm getting BF3 Day 1. I'm done with CoD.

evrfighter5606d ago

You very well may be right. But what bf3 imo is set to accomplish. Will be to expose the chink in the dragons armor. Getting many millions of people to start talking battlefield at the water cooler won't happen overnight.

But what you will get is an entire platform of gAmers from the pc and a small but very vocal community of ps3 gamers supporting bf3. I

yog-sothot5606d ago

I agree, but I must say I'm a bit afraid EA might decide to CallOfDutysize the next installment of BF, precisely as so many gamers are addicted to COD gameplay (something I personnally don't really understand)

I'll wait for more info before I give up all hope

peowpeow5606d ago

Losing their original BF fanbase would not be worth CoDsizing their next game imo

Gamer_Z5606d ago (Edited 5606d ago )

"gamers are addicted to COD gameplay "something I personnally don't really understand"

Its popular and very easy to play no skill required just shoot a couple of times and let the kill streaks take care of the rest (aka noob friendly).

Hairy Chewie5606d ago (Edited 5606d ago )

I think it'll be the closest competition, in terms of sales, that COD has ever had. I think it'll be close, but pretty sure COD will still win. I skipped Blops and regretted buying MW2. Battlefield's where it's at, since 1942.

anthem5606d ago

Ya and apple is better than pc who cares get both.

plb5606d ago (Edited 5606d ago )

Apple sucks imo

@below I don't hate it because it's popular more so because of the business practices, lack of openness, lack of configuration etc stuff like that.

anthem5606d ago

I know its fun to hate on the cool kid.

chriski3335606d ago

I will be getting bad company 3 for ps3 holy santa clays shit I can't wait

Shackdaddy8365606d ago

***Battlefield 3***

not bad company 3...

PhantomT14125606d ago

Did the EA CEO said Respawn's title would be a FPS?
"We have great partners at Epic Games, Crytek and Respawn, who are also helping us build out our first-person shooter portfolio..."

Convas5606d ago

Expect to see Respawn's next FPS at E3 2011!

Xfanboy5606d ago (Edited 5606d ago )

I wanna see the console just to see it! pc version for me though..

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50°

EA Lays Off Staff Across All Battlefield Studios Following Record-Breaking Battlefield 6 Launch

EA is laying off an unknown number of individuals from across its Battlefield teams, including workers at Criterion, Dice, Ripple Effect, and Motive Studios, IGN understands.

125d ago Replies(1)
peppeaccardo124d ago

When logic meets EA it generates anti-matter ..... so try not to apply it in any meaningful way. Entropy is what matters in there !!

badz149123d ago

cue the apologist saying that these are mostly just contractors hired for this specific project bla bla bla

HyperMoused123d ago

TTK for BF employees needs adjusting

50°

EA makes layoffs at Skate developer Full Circle

The free-to-play reboot topped 15 million players in under three weeks, but EA now claims it needs to reshape the development team.

Read Full Story >>
gamedeveloper.com
Profchaos135d ago

The community warned them this would happen but nope they knew better they continued with the live service push the made the art style cartoonish and this is the result

isarai_lee135d ago

It's always so bizarre when studios announce something super early in development under the suggestion of forming the game to player feedback, and then they push against all feedback heading straight for the cliff while everyone is warning them along the way

badboyz09135d ago (Edited 135d ago )

🤣🤣🤣

50°

US Lawmakers Urge Review Of EA Sale

The Congressional Labor Caucus sent a letter to the FTC warning the debt-financed, largely PIF-owned deal could be bad news for workers

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aftermath.site
Trilithon169d ago

lol ya think? they're sending all that work to the cheaper labor market as soon as possible. and FYI, that labor market has exploded in the last 5-10 years. They have enough people to replace every single job. But honestly, EA is over filled with useless upper management as it is. You could probably trim 25% of their staff with no real loss in production. They aren't gamers, they're business execs. Just look at how many AI related jobs they're already starting to post. Its also hilarious that PIF owns Battle field 6

lodossrage169d ago (Edited 169d ago )

Wait,

The same congress that attacked Lina Khan when she fought the Microsoft Activision purchase.
The same congress that allowed Disney to buy 90% of Fox
The same congress that allowed Liv Golf to buy the PGA
The same congress that sits back while Paramount tries a hostile takeover despite losing the bid for Warner Bros.

NOW, the suddenly cares about doing what's "right" for works? Yeah, right.

thorstein169d ago

No. There were elections and some of the scum were replaced.

TheColbertinator169d ago

Different elections. Different scum. Same results.

rlow1169d ago

i know its a long shot, but i hope this gets shot down.

ZwVw169d ago

EA now owned by The Saudis and Ubisoft to inevitably be owned by China. In hindsight, once EA and Ubisoft started having their financial woes, they should have pulled a Koei Tecmo/Bandai Namco by merging their operations into one.