Despite the once-high hopes, Electronic Arts executive Ben Cousens says in-game advertising hasn't paid off the way it was once expected to.
EA is laying off an unknown number of individuals from across its Battlefield teams, including workers at Criterion, Dice, Ripple Effect, and Motive Studios, IGN understands.
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When logic meets EA it generates anti-matter ..... so try not to apply it in any meaningful way. Entropy is what matters in there !!
cue the apologist saying that these are mostly just contractors hired for this specific project bla bla bla
The free-to-play reboot topped 15 million players in under three weeks, but EA now claims it needs to reshape the development team.
The community warned them this would happen but nope they knew better they continued with the live service push the made the art style cartoonish and this is the result
It's always so bizarre when studios announce something super early in development under the suggestion of forming the game to player feedback, and then they push against all feedback heading straight for the cliff while everyone is warning them along the way
The Congressional Labor Caucus sent a letter to the FTC warning the debt-financed, largely PIF-owned deal could be bad news for workers
lol ya think? they're sending all that work to the cheaper labor market as soon as possible. and FYI, that labor market has exploded in the last 5-10 years. They have enough people to replace every single job. But honestly, EA is over filled with useless upper management as it is. You could probably trim 25% of their staff with no real loss in production. They aren't gamers, they're business execs. Just look at how many AI related jobs they're already starting to post. Its also hilarious that PIF owns Battle field 6
Wait,
The same congress that attacked Lina Khan when she fought the Microsoft Activision purchase.
The same congress that allowed Disney to buy 90% of Fox
The same congress that allowed Liv Golf to buy the PGA
The same congress that sits back while Paramount tries a hostile takeover despite losing the bid for Warner Bros.
NOW, the suddenly cares about doing what's "right" for works? Yeah, right.
EA now owned by The Saudis and Ubisoft to inevitably be owned by China. In hindsight, once EA and Ubisoft started having their financial woes, they should have pulled a Koei Tecmo/Bandai Namco by merging their operations into one.
Of course it doesn't.
The biggest gaming demograph are 10 to 25 year olds. These people do not invest in stocks. They do not do their own shopping. They tend to still live at home with their parents or in dorm rooms and rarely have full time jobs at their age.
They do not buy products. They buy games to pass the time while at home from school or while in college. In game advertising has a window but not on hardcore gaming. Only casual games would see a spark in consumer good sales because casual games are enjoyed by more than just 10 to 25 year olds. They are enjoyed by people who dabble in stocks. Have full time jobs. Live on their own. Support housholds.
I keep looking in stores for Fancy Lads Snack Cakes and Nuka Cola, but they always seem to be sold out.
game advertizing should feel in place withthe game world i don't care about a pepsi ads when i'm raicng in burnout paradise for example .. but it better not happen when i'm playing a medieval rpg ( it sound crazy but when you look at the industry that might still happen )
I can believe that. When I am playing a game I am far too busy trying to conquer, er I mean save the world to notice a Coke machine or a Gold's Gym billboard.