350°

Sony's nightmare scenario

ZDnets John Carroll:

To my mind, though, a Microsoft that is first to the price reduction punch is a nightmare scenario for Sony. Though Nintendo might be the current sales leader (trumping both PS3 and XBOX monthly sales), from a competitive standpoint, XBOX 360 is more the direct competitor (at least outside Japan). Both target hard core gamers, and both offer more performance and graphics capability than the lower-cost Nintendo Wii.

An even lower cost XBOX 360 with a larger selection of games and larger installed base is a situation to which Sony will not be able to respond. Sony is limited in how much it can reduce the price of the PS3. They might try, but the higher cost of the PS3 (partly driven by the costs of the mandatory integrated BluRay player) limits their maneuverability. Sony's PlayStation group has been laying people off, and though PS2 still sells well, that isn't sustainable long-term.

Read Full Story >>
blogs.zdnet.com
drtysouf216895d ago (Edited 6895d ago )

I just noticed it says this at the bottom of the article "John Carroll has delivered his opinion on ZDNet since the last millennium. Since May 2005, he's been a Microsoft employee."

My opinion is if Microsoft did drop its prices Sony would probably be forced to do the same pretty soon which if that happens lower prices for all us gamers would be a great thing so in the end we win!

Xi6895d ago (Edited 6895d ago )

most people would probably agree that msft has sony by the balls. Halo alone will help move consoles, with gta being a simultaneous release sony is waiting until 08 to get any potential console movers out. A price cut would mean sony isn't making money for a while, and since microsft is hitting that 10mill mark whcih means 3rd party developers are far more likely to keep making games for it.

BrianC62346895d ago

John Carroll is a dork. Who cares what a loser from Microsoft thinks anyway? His nightmare scenario is the Xbox 360 is a piece of junk. I can leave my PS3 on 24 hours a day and I can't even hear it. Try to do that with his junky 360 and his house will burn down. Or the noise will make him go mad.

I don't understand all this garbage about price of the consoles. Big deal, the PS3 is expensive. So what. You buy it to last five years. The way Sony designed the PS3 they should last five years. Anyone who buys an Xbox 360 better be prepared to buy a new 360 every 18 months or so. It just isn't well built.

I don't look at cost when deciding to buy a console. Sony doesn't need a price drop. All they need realy is some new big games. Hopefully that will start soon. They definitely need a lot of them for the Christmas season. If Sony does that the PS3 should be fine.

socomnick6894d ago

Brian how big is your electricity bill :P

nobizlikesnowbiz6895d ago

Yea consumers would win, M$ would most likely win, Sony would end up eating madd $$$$$. They'd be forced to drop their price, when they didn't want to, with no titles still out.

If M$ wanted to kill Sony I think they could right now. Just by dropping the price. Sure they'd eat a lot of losses, but wouldn't it be worth it for them to win this thing?

Vojkan6895d ago

Well the question is:"Are they in it to make money or are they in it to destroy Sony?" I think it's easy to answer. They are in it to make money and all this kiddy games that fanboys love, you wont see it from serious and mature people that are running multi billion dollar industry.
That is just ridiculous. They will lower the price when it suits them, not Sony.

sadiq6895d ago (Edited 6895d ago )

@2.1
they are in for both, they are currently losing money to take all of sony's exclusives and they are trying to destroy them so they will have less competetion, if sony goes out the next xbox will be crap

VendettaWFT6895d ago (Edited 6895d ago )

MSFT is in a pretty solid position right now with the X360. They would be stupid to reduce the price now and undercut Sony by price discriminating, as they are currently turning a little bit of profit at the price they sell 360's now. The 360 and PS3 are to close to each other in specs and other factors that their isnt' enough product differentiation between them for the consumer, consumers looking for a video game player that is. The only thing helping MSFT is the long list of games and it being relatively cheaper than a PS3, consumers love 'cheap'. This guy is basically regurgitating everything the market has been screaming at us ever since these two consoles have gone head to head. I can only hope Sony gets its act together and do something to save their console.

power of Green 6895d ago

Do they really have to price drop first?.

Sangheili856895d ago

Right now 360 is beating PS3. So i think there is no reason to lower its price. Untill the PS3 sales pick up when that happends which the real question is "When" i feel MS will drop the price to make it even harder for those increasing PS3 sales to increase. Games make the console but 1 or 2 games isn't going to sale 10million copies.

TruthHurts6895d ago

Sony has ALOT of popular games in their library.
thats how the ps2 sold so much.

so 1 or 2 might not but 10, 20 ,50 will sell you 120 mill.

gunnar29066895d ago

another article by MS chatterbox

Show all comments (34)
40°

15 Years Ago, Mortal Kombat (2011) Saved Gaming’s Biggest Fighting Franchise

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.

Read Full Story >>
fortressofsolitude.co.za
italiangamer8d ago

"Gaming’s Biggest Fighting Franchise"

Press X to (seriously) doubt.

DarXyde6d ago

Underrated comment. I used to hate that game so much that any time my siblings asked me to play it, I just picked Hom and shut myself down mid-match.

Soy6d ago

And then MK1 killed it again.

DivineHand1256d ago (Edited 6d ago )

15 years went by so fast. I remember playing through the story mode at launch.

90°

PlayStation legend Shuhei Yoshida says Jim Ryan fired him because he didn't listen to him

Why did Sony push Shuhei Yoshida out of his role leading PlayStation's first-party games? He'd overseen some huge successes. Well, apparently, he didn't listen.

Read Full Story >>
eurogamer.net
Relientk778d ago

Yeah I can see that for sure. Shuhei Yoshida should have been in charge not Jim Ryan.

Cacabunga7d ago

It should be free highway for him now.. but Sony are too stupid to see this, especially that moron Hulst

S2Killinit7d ago (Edited 7d ago )

Wtf why all that anger. PlayStation is dominating on every level. Besides I think there is a little more to hiring a CEO than just who is available. Its not like its a athlete your team wants to buy.

neutralgamer19927d ago

S2Killinit

live service failures, chasing trends, closing studios. yes dominating

Cacabunga7d ago

Sony is Dominating because competition is not existing. Compared to previous gens this is the poorest in terms of software offerings.

Last gen we got Uncharted 4 Lost Legacy and TLOU2 from ND alone.

This is so far a remasters gen, with no competition to lift up the quality

1nsomniac7d ago (Edited 7d ago )

..."PlayStation is dominating on every level"....

...Really???

PlayStation are soon heading into a new generation in the not to distant future. They currently have the worst customer satisfaction they've ever sustained as a company. The company is heading for a huge crash while at the same time they'll need to be planning how they are going to try and win back that favour and the build up to their new releases.

Yes financially they're winning but they're going to have to ride out this complete public corporate disaster. No one has faith in the company or the product anymore. They've damaged their public image so much this generation. Greed can kill anyone.

medman7d ago

Hulst is a disaster......

+ Show (2) more repliesLast reply 7d ago
blacktiger7d ago

He would've done the same thing and fire Jim Ryan and Shuhei would be the villain. Why?
Because Elite creates the narrative and distraction for gamers, users and citizens.

Outside_ofthe_Box7d ago

More confirmation that Jim Ryan is the culprit for what has happened to Sony. Hulst needs to go too. What sucks is that a lot of the good top heads at Sony are no longer there. I wish that guys that were forced out prematurely by Dumbo Jimbo like Shuhei and Layden came back.

robtion7d ago

Yep. Yoshida was responsible for bringing one of the best games of this generation to playstation (Stellar Blade). He is an actual gamer and is in touch with what gamers want (creative, fun games, not GaaS and agenda pushing). He also seems like a genuinely nice guy if you watch some interviews. Of course they got rid of him.

darthv727d ago

Makes you wonder if MS even thought about hiring him after Phil and Sarah were leaving. He certainly couldn't make their situation any worse.

Agent757d ago

Microflop. After Windows XP and Xbox 360, it all went floppy.

S2Killinit7d ago

Floppy 😆
No pun intended

badz1497d ago

Yoshida for President! Jim Ryan was and always be a hack! Sony should get Shu back

Lightning777d ago

All the gamer/consumer lead heads are gone across PS and Xbox. shuhei gone phil's gone (questionable) but gone. The future of gaming is somewhat uncertain across the board.

Show all comments (30)
50°

Ex-Naughty Dog Dev: Big Studios Are 'Forced' to Hire Like Factories

Former Naughty Dog artist Gabriel Betancourt explains why the "sweet spot" for game teams is under 200 people and how AAA "factories" kill creativity.

Read Full Story >>
powerupgaming.co.uk
7d ago
phongtro123_com7d ago

There’s definitely some truth to this. When teams get too large, coordination starts to outweigh creativity—layers of approval, risk aversion, and tight deadlines can turn bold ideas into “safe” ones. Keeping a team under ~200 people sounds ideal for maintaining clear communication and a shared vision. That said, massive AAA projects also come with huge technical demands and expectations, so scaling up isn’t always avoidable. The real challenge is figuring out how to keep that small-team creativity alive inside big studio structures.

DarXyde7d ago

More than that, it's logistically untenable. Inevitably, when teams get too large, how do you keep tabs on accountability? I suspect this massive team size is a consequence of the perfectionism streak Naughty Dog has.

I wish we could have so many people working on something and it turns out great because I'm all for collaboration in spirit - the problem is too many people as part of the larger team and smaller units. Suppose for example that you have too many people in the art department; you will very often come up against fiercely competing visions for how things should look. That competitive vision will cause friction between team members, team doesn't work as a unit, the back and forth can further delay parts that the other departments are waiting for, etc etc.

A 200-person team says, to me, that we need to scale back game development. Even if it means we go back to PS2 era costs and scale, why not? Those games are still great fun, the budgets were in check, and you could literally break the 200-man team into like 10 20-man teams working on different projects.