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350°

Sony Introduces 'make.believe'

GamersDigest writes;

"Taking centre stage at IFA, the world's biggest consumer electronics fair, Sony today announced 'make.believe' (pronounced: make dot believe), its new group-wide brand message.

Symbolising Sony's spirit of creativity and innovation, it is the first time Sony has introduced a single overarching brand message for all of its entertainment and electronics businesses around the globe. 'make.believe' unites Sony's communication efforts across electronics, games, movies, music, mobile phones and network services."

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Christopher_Walken6153d ago

So basically the integration of their gaming ideas into the rest of their business?

Captain Tuttle6153d ago (Edited 6153d ago )

I'm guessing it's the other way around. The PS3 is already a multi-media device. PSN is becoming very important to Sony corporate (as opposed to only the Entertainment Division or whatever it's called now).

Godmars2906153d ago

Sadly that's something they should have been thinking about at the same time as the PS3. Things like vidzone would have been there day-one.

pharmd6153d ago

nothing beats the original "you are not ready" slogan they had with PS1

Information Minister6153d ago

I always considered "live in your world, play in ours" to be their best slogan.

pharmd6153d ago

@ Information Minister:

Yeah, I really liked that one too...

i just liked the way they presented the u R not (e) for the commercial... i dont know, they're both good i guess....

(red)

ReservoirDog3166153d ago

I don't know. I've always liked that robotic-sounding "Playstation" from awhile back. Sony must agree cause they brought it back.

Oh by the way. Everyone always says Sony has terrible marketing. Well, nearly every advertisement for Madden 10 on the NFL Channel is for the PS3. And they're good commercials too.

http://tinyurl.com/luzerd
This runs all day on the NFL Channel

ShadowRyuX6153d ago

My dad loved the "Play in our world live in yours" and I personally think it was their best. And yeah Sony is stepping up to the plate. I saw a big PS3 banner on myspace yesterday and it wasn't one of those random ads it was there no matter how many times you refreshed. Plus I actually saw a commercial for them (Haven't seen one since the tentacle ones)

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6153d ago Replies(9)
Sir Ken_Kutaragi6153d ago (Edited 6153d ago )

...believe;) (in SONY)

Oner6153d ago (Edited 6153d ago )

Sir Ken_Kutaragi

"i...
...believe;) (in SONY)"

Translation? ~

i dot dot dot enter
dot dot dot believe semicolon right parenthesis space left parenthesis in SONY right parenthesis

LoL! (I had to do it man)

Foliage6153d ago

Microsoft introduces unreliability.

6153d ago Replies(4)
Captain Tuttle6153d ago

Obviously part of Stringers vertical integration strategy. I hope they pull it off.

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60°

Final Fantasy X 25th Anniversary Website Launches With New Nomura Artwork and Merchandise

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.

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Community71d ago
-Foxtrot71d ago

Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.

They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

solideagle70d ago

they should know that we are OG fans of VIII as it sold truckload as well. not as much as VII or X. I personally didn't like IX but X and VI are my personal fav.

Shadow Hearts 2 covenant is another game I love. I hope one day someone can make remake, I would be delighted

Relientk7770d ago

Final Fantasy VIII is great and you are always the first to defend it in the comments

40°

15 Years Ago, Mortal Kombat (2011) Saved Gaming’s Biggest Fighting Franchise

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.

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Community78d ago
italiangamer79d ago

"Gaming’s Biggest Fighting Franchise"

Press X to (seriously) doubt.

DarXyde77d ago

Underrated comment. I used to hate that game so much that any time my siblings asked me to play it, I just picked Hom and shut myself down mid-match.

Soy78d ago

And then MK1 killed it again.

DivineHand12577d ago (Edited 77d ago )

15 years went by so fast. I remember playing through the story mode at launch.

90°

PlayStation legend Shuhei Yoshida says Jim Ryan fired him because he didn't listen to him

Why did Sony push Shuhei Yoshida out of his role leading PlayStation's first-party games? He'd overseen some huge successes. Well, apparently, he didn't listen.

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Community79d ago
Relientk7779d ago

Yeah I can see that for sure. Shuhei Yoshida should have been in charge not Jim Ryan.

Cacabunga79d ago

It should be free highway for him now.. but Sony are too stupid to see this, especially that moron Hulst

S2Killinit78d ago (Edited 78d ago )

Wtf why all that anger. PlayStation is dominating on every level. Besides I think there is a little more to hiring a CEO than just who is available. Its not like its a athlete your team wants to buy.

neutralgamer199278d ago

S2Killinit

live service failures, chasing trends, closing studios. yes dominating

Cacabunga78d ago

Sony is Dominating because competition is not existing. Compared to previous gens this is the poorest in terms of software offerings.

Last gen we got Uncharted 4 Lost Legacy and TLOU2 from ND alone.

This is so far a remasters gen, with no competition to lift up the quality

1nsomniac78d ago (Edited 78d ago )

..."PlayStation is dominating on every level"....

...Really???

PlayStation are soon heading into a new generation in the not to distant future. They currently have the worst customer satisfaction they've ever sustained as a company. The company is heading for a huge crash while at the same time they'll need to be planning how they are going to try and win back that favour and the build up to their new releases.

Yes financially they're winning but they're going to have to ride out this complete public corporate disaster. No one has faith in the company or the product anymore. They've damaged their public image so much this generation. Greed can kill anyone.

medman78d ago

Hulst is a disaster......

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blacktiger78d ago

He would've done the same thing and fire Jim Ryan and Shuhei would be the villain. Why?
Because Elite creates the narrative and distraction for gamers, users and citizens.

Outside_ofthe_Box79d ago

More confirmation that Jim Ryan is the culprit for what has happened to Sony. Hulst needs to go too. What sucks is that a lot of the good top heads at Sony are no longer there. I wish that guys that were forced out prematurely by Dumbo Jimbo like Shuhei and Layden came back.

robtion78d ago

Yep. Yoshida was responsible for bringing one of the best games of this generation to playstation (Stellar Blade). He is an actual gamer and is in touch with what gamers want (creative, fun games, not GaaS and agenda pushing). He also seems like a genuinely nice guy if you watch some interviews. Of course they got rid of him.

darthv7279d ago

Makes you wonder if MS even thought about hiring him after Phil and Sarah were leaving. He certainly couldn't make their situation any worse.

Agent7578d ago

Microflop. After Windows XP and Xbox 360, it all went floppy.

S2Killinit78d ago

Floppy 😆
No pun intended

badz14979d ago

Yoshida for President! Jim Ryan was and always be a hack! Sony should get Shu back

Lightning7779d ago

All the gamer/consumer lead heads are gone across PS and Xbox. shuhei gone phil's gone (questionable) but gone. The future of gaming is somewhat uncertain across the board.

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