Rumours are hotting up that Microsoft is lining up to buy online advertising company DoubleClick, which is looking to be snapped up for around $2bn (£1bn).
DoubleClick creates and monitors online advertising campaigns and aims to help boost effectiveness. If Microsoft were to buy the online agency, it would bolster its ad offering in its battle against rival search giant Google.
New report from Skillsearch found that 22% of those surveyed had been laid off within the past 12 months.
It's a step forward for Stop Killing Games.
The Callisto Protocol director thinks the solution involves the right people, the right timing, and perhaps a little bit of AI
I don't agree with that. I WISH I could agree with that. But buying habits and customer opinions prove otherwise
We've seen developers in the AAA space try new things and ideas. More often than not, the customers aren't willing to give things a chance, or not enough people buy into the project for it to grow.
Creativity works better in the indie space because the budgets, pressures, and expectations aren't the same.
it's a nice idea and it worked during the PS2/PS3-era when AAA didn't cost hundreds of millions of dollars. smaller budgets and shorter development time left room for more creativity and more risk. a game didn't need to sell 4 million+ copies to break even. things are different now.
This is the guy who bragged about crunching his staff and having them work through the night. Crunch culture has lost more talent and done more damage to the industry than any other factor. Screw him.
You wont TOUCH Google.
is big mac getting on anybody elses nerves
Yeh he is but who cares he will soon be banned.
I don't know if you are familiar with double click, but it may very be the definion of "online advertising". Owning this company pretty much means controlling a huge piece of the advertising market.
this a reason why 360 online game not free
M$ get profit and buy this double clik