It's the casual market.
I haven't bought a single microtransaction in my life, but kids and the person who only wants to jump on the game for a few weeks and have everything handed to them love them.

The only ones I even care enough to use are the freebies given to me through gamepass, and it offers virtually nothing to my experience to ths game.

Point well made with that historical setting part. They should keep it hardcore, exactly how it is in the time of war. Don't want no gay ass soldier running around holding a flashy pink assault rifle with a barbie artillery pack.