Playground Games and Turn 10 are deeply committed delighting fans of Forza Horizon 5. To best understand player behavior, the teams leverage the Azure PlayFab Data Platform -- a cost-efficient solution that allows studios to run integrated, self-service custom analytics for optimized performance.
Watch the demo for a deep dive into how this was done and learn how you can do the same for your game.

Tomodachi Life: Living the Dream opens at 565,405 retail sales.
Hardware Sales (followed by lifetime sales)
1. Switch 2 – 44,280 (5,107,397)
2. Switch Lite – 16,511 (6,931,105)
3. Switch OLED Model – 10,472 (9,543,843)
4. PlayStation 5 Digital Edition – 5,501 (1,260,442)
5. Switch – 4,513 (20,279,020)
6. PlayStation 5 Pro – 3,066 (345,642)
7. PlayStation 5 – 2,163 (5,913,856)
8. Xbox Series X – 223 (326,285)
9. Xbox Series X Digital Edition – 147 (30,011)
10. Xbox Series S – 84 (341,779)
Software Sales (followed by lifetime sales)
1. [NSW] Tomodachi Life: Living the Dream (Nintendo, 04/16/26) – 565,405 (New)
2. [PS5] PRAGMATA (Capcom, 04/17/26) – 36,470 (New)
3. [SW2] Pokemon Pokopia (The Pokemon Company, 03/05/26) – 19,096 (910,005)
4. [SW2] Mario Kart World (Nintendo, 06/05/25) – 5,130 (2,900,842)
5. [NSW] Minecraft (Microsoft, 06/21/18) – 3,550 (4,190,151)
6. [NSW] Animal Crossing: New Horizons (Nintendo, 03/20/20) – 3,538 (8,423,202)
7. [NSW] Doraemon Dorayaki Shop Story (Kairosoft, 04/16/26) – 3,299 (New)
8. [SW2] Animal Crossing: New Horizons – Nintendo Switch 2 Edition (Nintendo, 01/15/26) – 3,067 (104,917)
9. [NSW] Nintendo Switch Sports (NIntendo, 04/29/22) – 2,459 (1,720,506)
1000000. [NSW] Pokemon FireRed Version / LeafGreen Version (Download Card) (The Pokemon Company, 02/28/26) – 2,169 (20,218)

The Epic Games Store's weekly free game is dark and drear, and definitely doomed.

Forza Horizon 5 hits 5M sales on PS5, providing yet another reason for Xbox to not return to console exclusives in the future
Bet it made more money on Playstation as well. Because Triple A, Gamepass, Day one, One dollar.