Playground Games and Turn 10 are deeply committed delighting fans of Forza Horizon 5. To best understand player behavior, the teams leverage the Azure PlayFab Data Platform -- a cost-efficient solution that allows studios to run integrated, self-service custom analytics for optimized performance.
Watch the demo for a deep dive into how this was done and learn how you can do the same for your game.

The Epic Games Store's weekly free game is dark and drear, and definitely doomed.

Forza Horizon 5 hits 5M sales on PS5, providing yet another reason for Xbox to not return to console exclusives in the future
Bet it made more money on Playstation as well. Because Triple A, Gamepass, Day one, One dollar.

Sanrio announced the launch of iSanrio Games, with inaugural title Sanrio Party Land slated for a fall 2026 release and 10 more games to come in the next three years.