Playground Games and Turn 10 are deeply committed delighting fans of Forza Horizon 5. To best understand player behavior, the teams leverage the Azure PlayFab Data Platform -- a cost-efficient solution that allows studios to run integrated, self-service custom analytics for optimized performance.
Watch the demo for a deep dive into how this was done and learn how you can do the same for your game.

Sony has refreshed the Holiday Sale, as new titles are added and a lot have been removed.

The Epic Games Store is giving away two Styx games this week.

The new offering is geared towards 'senior decision-makers' across the industry.