Take-Two Interactive today announced that it has acquired privately-held Nordeus for up to $378 million.
The show is set to take place between July 14 and 16
'They're playing games. It's just that their attention and needs are changing,' says Astrid Entertainment CEO Sharon Tal Yguado.
It’s not that Gen Z isn’t interested in AAA or story driven games, a lot of them simply don’t have the financial freedom to explore. When you’re budgeting, you stick to games that give the most value for the least cost, which is why ecosystems like Fortnite, Roblox, and Minecraft dominate. What looks like a preference is often just economic constraint.
What can you learn from shipping a multi-million seller after just a few months of production? Quite a lot, it turns out.
