From Interview: "This week we got an opportunity to visit the Codemasters HQ to play an early build of GRID, which is set to release later this year. Considering it was an early build, I left with quite good impressions, especially with the games version of a nemesis system, where you can create organic rivalries with other AI drivers during the race."
The show is set to take place between July 14 and 16
'They're playing games. It's just that their attention and needs are changing,' says Astrid Entertainment CEO Sharon Tal Yguado.
It’s not that Gen Z isn’t interested in AAA or story driven games, a lot of them simply don’t have the financial freedom to explore. When you’re budgeting, you stick to games that give the most value for the least cost, which is why ecosystems like Fortnite, Roblox, and Minecraft dominate. What looks like a preference is often just economic constraint.
What can you learn from shipping a multi-million seller after just a few months of production? Quite a lot, it turns out.
