Alex S. from Link-Cable writes: "Well mix it up they did with a revamped version of EA Play that was supposed to be a fun, breezy way to get fresh looks at EA’s big games but instead delivered an awkward, meandering mess that was frustratingly low on gameplay content and just as frustrating when it came to trying to get the crowd to applause. This was a mess and a terrible way to get E3 started. In short, EA Play was a mess."
The crossover event has a date of March 10th and a trailer.
"Hey guys lets do a cross over with another series, maybe something with mechs. Now... what series with mechs does Apex have a relation to? I GOT IT! Gundam!"
Apex Legends season 28 launches on February 10th, and appears to add competitive glazing to the now 7-year-old battle royale.
EA announced its financial results for the second quarter of its fiscal year 2026, related to the period between July and September.
It's EA, what do you really expect
Personally I wasn't bothered by the lack of surprise because as you stated, several of their games were to be expected. I think they did go all out though, they had a whole pitch for FIFA alone, promoting Volta with some of the world's most popular freestylers. I don't think it was a perfect event, it definitely missed catering to everyone, but for the most part they did improve on their format.