Tune in to the Xbox E3 briefing live Sunday, June 10 at 1:00pm PDT
The industry veteran has been tasked with leading the next phase of growth after overseeing the successful launch of Arc Raiders.
If you read Kotaku even semi-regularly, you already know that Xbox has been in a weird spot for some time now. And with today’s news that both Xbox boss Phil Spencer and President Sarah Bond are leaving and the new head of the brand will be a former Meta exec who previously lead Microsoft’s AI division, I think it’s time to call it. Xbox is dead. Time of death: February 20, 2026
This brand died in the last 2 years of 360 since Kinect announcement.. downfall started all of a sudden until reaching the point of no return with xbox 1 DRM disasters
So ready to defend that you posted it twice.
In any event, I have a more accurate quote: "It's dead, Jim".
Also Mark Twain:
I have never wished death on anyone but I have read some obituaries with great pleasure.
While I normally agree... The future of xbox is on shaky ground. Well, xbox as we know it. Im not sure what they are shooting for but who they put in charge mixed with Phil retiring and bond just flat out leaving. It's not looking good.
Im with you but in western countries I have noticed a trend to put women in control to prevent any kind of critics.
Copilot is running the xbox division now, its first official act was fire Spencer and Bond then sell Xbox for scraps.
Oh come on, Xbox has been dead for at least 10 years now. I think what’s more important right now is Playstation’s death that is very slowly but surely happening through mismanagement and greed.
He's being clowned on by the entire internet but i have been clowning on him way before he became CEO. I hate modern PS so much man. To this day i have no idea how Astro Bot happend in this terrible PS era but that was clearly a miracle.
Every. Time! They compare the closing of a studio (one I liked, mind you, but they know their business better than internet dwellers) to the departure of not one but TWO major figureheads at Xbox. On top of Xbox's other problems, they are also now selling their games everywhere (not just PC).
Sorry diehard Xbox fanatics, we've been down this road before. PlayStation has closed studios. It happens. Maybe they weren't pulling their weight. Maybe they have a restructure in place. What ever the case, it won't come any close to tanking their brand. Xbox isn't in that boat. As a piece of hardware, it is all but irrelevant (hanging on only because of Game Pass at this point). It serves no other purpose because you don't even need that console to play its games. If it was just Xbox/PC, that would be different, but here we are.
So, this isn't the SonyToo that y'all love to hang on. Things are not good for Xbox hardware. At all. It is about time to start accepting that.
Respectfully, This is probably one of my least favorite tactics in making an argument.
I'll give you an example: If I like the color red, it doesn't mean I hate the color blue.
People lamenting the (potential) demise of the xbox brand has nothing to do with sony or playstation. It has everything to do with xbox. Now, for the sake of argument, you could say that Sony and Microsoft are two peas in a pod, and that they've both made absolutely baffling and worryingly stupid decisions in the recent past. But I truly believe that Xbox would be shooting itself in the foot regardless of Sony's presence (I look at you, Xbox One reveal with always online DRM and the inability to share games).
Sony, on the other hand, is making stupid decisions to stay competitive with the market, and like Microsoft, is seemingly forcing by proverbial gunpoint talented developers to try to make the next GAAS experience and never learning their lesson. I believe that Microsoft squandering RARE is the equivalent of Sony squandering Naughty Dog. Neither platform really knows what they want to be, BUT Sony is alot further along in figuring it out before Microsoft pulls out another revolver and takes aim at another of it's own toes.
Xbox died after the Xbox 360. The Xbox One was mediocre, the Series X was game shy. I'm glad Phil is retiring.
Exaggerated projection of xbox problems onto Sony. This is what gave xbox the extra slack all these generations to eventually run themselves into the ground.
This is why the views and comments are low, with lame articles that use divide-and-conquer pretensions.
To be fair "divide and conquer pretensions" have been present in the comment section of this website for years regardless of the articles title, composition or intent. It's therefore unlikely that's what's playing a part in low viewership and commenting.
“Assassin’s Creed” publisher Ubi soft is trying to emerge from a rocky few years. CEO Yves Guillemot breaks down the new strategy for success.
“Ubi soft is trying to emerge from a rocky few years“
^ THIS after Ubisoft’s fluff pieces about how great they are doing after Assassins, Attack on Titan and laying offs. The hype fell the floor apparently.
I was a bit gutted with The Division, too many bells and whistles like Far Cry. Never rated Prince of Persia or The Crew. Rayman, it’s too long in the tooth, lay it to rest.
Far Cry and Assassin's Creed, this is all Ubishit can make. It would be better if Ubishit just close down, and sell their other IP's, like Splinter Cell, Beyond Good and Evil, etc. Far Cry and Assassin's Creed can just die, that is enough.
LETS GOOOOOO! I love E3
I thought they said it was gonna start at 1pm and now 4pm. What the hell.
fingers crossed, please please please don't let us down microsoft
MS better deliver this time. No excuses.