
Eurogamer - Over the next few days we'll be looking looking at the fortunes of the major players who'll be holding press conferences at E3 - each of the three platform holders, and a roundup of the bigger publishers. We'll be looking at where these companies are, where we think they're going, and how they're going to use gaming's glitziest stage to get there - as well as making a few informed predictions.

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.
This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.
This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.
I’m not even sure MS has that endurance with Xbox yet
Helix is going to be stupidly expensive
Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential
I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought
That's going to be ps6 vs Helix
It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs
Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division
A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.
I think this quote at the end sums it all up really.of the three in gaming, MS story has been the most fascinating. I dont think sony or nintendo would have survived the launch debacle that was the X1 reveal.
"Whatever happens, Microsoft's position in the gaming landscape right now is unique. It faces huge challenges, but also opportunities that none of its rivals have."
MS are bigger than valve. Bigger than sony. Bigger than nintendo. The ultimate end game is windows in the living room. Before apple and google. They have a gaming advantage over apple and google also. If they play their cards right, though.......
It will be interesting to see what happens VS steam machines, in particular. If steambox becomes successful against consoles, the nextbox will have swappable GPUs. MS and valve are on a collision course when W10 arrives. MS have an advantage in cross play with xbox, as well as vastly more resources. But valve has the good will of PC devs. It could go either way in the years to come. Depends on how seriously Ms takes the PC gaming space. That means W10 exclusives. But it also means leaving Xbox exclusives put. failure to do this hurts their living room penetration. They both know it. But MS needs to conquer gaming in the long run. In their future battle with apple and google, an extended advantage in gaming is a great tactical advantage to have. with W10 in xbox, MS fires the first real shot in that war. Xbox is their windows box. And its the best shot at the living room they will ever get in what will eventually be a tech war that makes the console wars look like a conkers match in a playground yard.
The nextbox will be an xbox. But it will also be a steam machine(or should that be a windows machine, thats not a PC?) it will build on the TV and browsing features of the X1, ina more refined package based on hard lessons learned this gen. Quote me on all of that.
Microsoft could do nothing new and still sell. Price cut,Forza,Halo,Gears rinse and repeat. Its worked for them since 2007.They'll be fine.
Microsoft has room to grow where the other don't and it has the money to throw at creating a whole lot more franchises down the road. I'm really excited to see what Phil Spencer has in store with us.
Xbox will always be a competitive platform even it it'll never come in first place