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180°

Microsoft's difficult choice at E3 2015

Eurogamer - Over the next few days we'll be looking looking at the fortunes of the major players who'll be holding press conferences at E3 - each of the three platform holders, and a roundup of the bigger publishers. We'll be looking at where these companies are, where we think they're going, and how they're going to use gaming's glitziest stage to get there - as well as making a few informed predictions.

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Community3986d ago
Moldiver3987d ago

I think this quote at the end sums it all up really.of the three in gaming, MS story has been the most fascinating. I dont think sony or nintendo would have survived the launch debacle that was the X1 reveal.

"Whatever happens, Microsoft's position in the gaming landscape right now is unique. It faces huge challenges, but also opportunities that none of its rivals have."

MS are bigger than valve. Bigger than sony. Bigger than nintendo. The ultimate end game is windows in the living room. Before apple and google. They have a gaming advantage over apple and google also. If they play their cards right, though.......

It will be interesting to see what happens VS steam machines, in particular. If steambox becomes successful against consoles, the nextbox will have swappable GPUs. MS and valve are on a collision course when W10 arrives. MS have an advantage in cross play with xbox, as well as vastly more resources. But valve has the good will of PC devs. It could go either way in the years to come. Depends on how seriously Ms takes the PC gaming space. That means W10 exclusives. But it also means leaving Xbox exclusives put. failure to do this hurts their living room penetration. They both know it. But MS needs to conquer gaming in the long run. In their future battle with apple and google, an extended advantage in gaming is a great tactical advantage to have. with W10 in xbox, MS fires the first real shot in that war. Xbox is their windows box. And its the best shot at the living room they will ever get in what will eventually be a tech war that makes the console wars look like a conkers match in a playground yard.

The nextbox will be an xbox. But it will also be a steam machine(or should that be a windows machine, thats not a PC?) it will build on the TV and browsing features of the X1, ina more refined package based on hard lessons learned this gen. Quote me on all of that.

jackanderson19853987d ago (Edited 3987d ago )

i'm not convinced the steam boxes will change anything to be honest.... they were revealed to great intrigue and what not but alot of them are overpriced and they're essentially pre-built PC's in a flatter form with linux (i think they're saying 1000 games support upon launch but compared to the whole field that's pretty low).

i know this is just me, but i've my PC hooked up to the same TV as my PS4/X1 and i play it from the same spot i sit on for both and i don't have any issues with it.

the controllers though, they might be something special... could change alot in the field

KiwiViper853986d ago (Edited 3986d ago )

The controller is the difference.

I expect it to perform better than the Xbox One controller, with games designed with Keyboard/mouse as default input, but still think keyboard/mouse will be preferable.

-Foxtrot3986d ago

@KiwiViper85

No way is that controller better then the Xbox One controller...or any controller for that matter

It seems so limited to what it's going to work well with.

I can't see it working well with fighting games, third person shooters or driving games

jackanderson19853986d ago

@fox fighting games yeah i can see an issue there alright.

the rest though, not sure how they're affected

dirkdady3986d ago

@Molediver
"MS are bigger than valve. Bigger than sony. "
Bigger than Sony in what regard? Revenue and total asset wise they are roughly the same size depending on the year as this fluctuates slightly.
Since MS is a software company their profit margin is much higher so they have more cash on hand and their stocks are worth more.

But size wise (assets, employees, revenue) it's a toss up. You could say Sony has a much more diversified portfolio ranging from movie, tv studios, music labels, games, electronics, finance, etc...

On the PC front MS dont have a dog in this fight as their distribution platform Games for windows is now defunct and they will have the same challenges in getting publishers to put their game on microsofts App Store in a closed marketplace when they could just publish on Steam.

n4rc3986d ago

@dirk

uhhh... what? you have got to be joking.

Sony is taking huge losses and MS is posting record profits.. this isnt about any console war, this is public financial data.

rainslacker3985d ago

MS 2014 revenue $86b
Sony 2014 revenue $75.4b

MS total assets as of 2015 Q1 $176.68b
Sony Total assets as of 2015Q1 $131.91b (not sure if this includes their banking division, I believe that's not included within SNE).

MS total employees as of 2014 128K
Sony Total employees as of 2014 140K

Profit or loss does not denote how "big" a company is. And as dirk said, they are roughly equal, although he does give too much leeway on the assets part.

However, since assets are generally the way people view a company, MS is technically bigger than Sony as of last quarter. Revenues are roughly the same(what's a few billion among friends), but Sony does have more employees. MS is certainly more profitable than Sony though.

Arguing brand presence is likely futile since they're both pretty up there.

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Bigpappy3986d ago

All I see with Steambox is FAIL. Why is that? Because it is a device looking to create a purpose. People already have devices that can do everything the Steambox will do and more. It is a luxury item. I thought it was a bad idea before Win10, and now with all the advances Win10 promises with DX12 and the heavy investment from CPU and GPU designers, it looks like an even worst, and wasteful investment is time and money.

-Foxtrot3986d ago (Edited 3986d ago )

Problem with Steamboxes is that

Console gamers have their consoles

PC gamers have their gaming RIGs, most who have built them up to their personal preference and won't part with them

So the Steamboxes to me seem pointless

Now if Valve decided to just make a console to compete with MS/Sony and give people the choice to download mods for certain multiplatform games like Fallout 4 then more people will want to buy that game on their console because of that advantage.

Then they could give away free DLC and have fantastic Steam Sales that the others won't be able to compete with.

If they did that while Microsoft was down in 2013 after their Xbox One reveal they would of also gained an advantage.

Lastly they could make Half Life 3, Portal 3, TF3, L4D3 and new IPs exclusive to PC and their console.

They would of made a shit load

Missed opportunity in my opinion

RocketScienceLvlStuf3986d ago

"Because it is a device looking to create a purpose"

People said the same thing about the ipad....

3986d ago Replies(1)
3-4-53985d ago

* Hey Microsoft, hire back Ensemble and give us another Age of Empires game. A REAL Age of Empires game though.

* Make it playable on PC & XB1.

Include Crossplay.

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3986d ago Replies(2)
TheColbertinator3986d ago

Microsoft could do nothing new and still sell. Price cut,Forza,Halo,Gears rinse and repeat. Its worked for them since 2007.They'll be fine.

WizzroSupreme3986d ago

Microsoft has room to grow where the other don't and it has the money to throw at creating a whole lot more franchises down the road. I'm really excited to see what Phil Spencer has in store with us.

PhoenixUp3986d ago

Xbox will always be a competitive platform even it it'll never come in first place

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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Jin_Sakai11d ago (Edited 11d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio11d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing11d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9211d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit11d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing11d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9211d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

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Eonjay13d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn213d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers13d ago (Edited 13d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn213d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown13d ago

You don't really know how this works huh?

Profchaos13d ago (Edited 13d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay13d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay13d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac12d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger13d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300013d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde13d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood13d ago (Edited 13d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde12d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

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50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

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Agent7514d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_12d ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.