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100°

Nintendo Excludes Smash Bros From YouTube Partner Program

Nintendo has excluded the entire lineage of Super Smash Bros games from its Content Creators Program, meaning that YouTube personalities who wanted to upload videos of the series will not be eligible for a cut of Nintendo’s ad revenue.

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Community4124d ago
Relientk774124d ago

Really Nintendo?

Yeah, that YouTube partner program keeps sounding better

/s

Snookies124124d ago (Edited 4124d ago )

Man Nintendo are so backwards, putting all these stipulations on things. They're just making a non-complicated issue more and more complicated. They must not have ever heard of the word 'advertising' before, because that's exactly what you get when people put videos of your game online. Especially the more popular YouTube names.

4124d ago
rocketpanda4124d ago

It is because of the Oyajis ( old fashioned business men/managers/CEOs ) culture in Japan. Nintendo is a very much old school Japanese business like with a majority of companies in Japan. Getting them or an business with Oyaji culture to change is like trying to get blood out of a stone. It is an extremely slow and painful process.

I have been teaching business English in Japan for a few company's privately and many clients/students say it is just they way they operate and accepted. Smaller modern companies are learning and being different because they don't have old farts in their managerial hierarchical structure.

So even with all the hate for Nintendo's utter slap in the face of a program, they simply don't care if you hate it or not. They just fail to see what youtubers and their personalities are. Comparing Western lets players to Japan's probably shows why they don't get it. It is just not as big, but getting bigger.

acekaze4124d ago

Unfortunatly most people have no knowledge how things work in japan, so they dont realize that they have systems that are extremly different from ours,

freshslicepizza4124d ago

and this is why as time goes on they become less and less relevant in the industry.

rocketpanda4123d ago

That is partially the problem. I personally think the wider and progressive audience that shouldn't be held back by a back dated company, they are in a global business. For their domestic market it might be acceptable. Corporations are big enough to be advised on such issues as well as seeing how other developers and publishers react and treat the YouTube community and content creators.

I have been long enough in Japan to see that it will take an extremely long time, probably well after my life time before any forward company culture change among the old colonies. When you have 80 year bosses heading companies making critical decisions with a different generation of think it doesn't bode well for a lot of their industries, only to be succeed by another 75+ year old who has the misunderstanding or zero understanding of modern gaming in the global market.

As moldy said, they are becoming less relevant. Compare the Snea right up to the ps2 era, Japan has lost of its relevancy. Credit to From Software and Platiumn games, they seem to get it.

lizard812884123d ago

Since you teach or live(?) in Japan, I have heard their Youtube equivalent is niconico/nicovideo. How popular are lets plays on niconico?

rocketpanda4122d ago

Niconico is popular amongst a younger audience but YouTube has become more popular now since the rise of Japanese celebrity youtubers being commercialised. Let's play is definitely more popular now in Japan but than in the past and on the rise, especially with mobile apps like puzzle dragon, which is still reigning supreme here. It seems to be popular with phone games or obscure of titles. I think when or if Japanese gamers do the same with console games on mass, maybe the gaming corporations will have a mind shift.

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50°

U.S. patent examiner rejects Nintendo’s summoning characters patent as obvious: non-final ruling

The rejection is non-final (and even when such rejections are labeled as “final”, the process is far from over, given that there can be, at minimum, an appeal to the Federal Circuit).

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Christopher51d ago
Relientk7751d ago (Edited 51d ago )

Good, as they should! A game mechanic like that shouldn't be locked behind a patent, and Nintendo didn't invent it either.

PRIMORDUS50d ago (Edited 50d ago )

Nintendo wants to keep wasting money on bullshit lawsuits, real smart in this economy. They should put that money aside for other game projects. On the other hand, I don't care if they waste it all either, and they are screwed in the future maybe that will teach them a lesson.

40°

Nintendo Completes Share Repurchase and Sets Price for Secondary Offering

Nintendo completed its share repurchase and set its secondary offering price at 8,347 yen ahead of March 16 delivery.

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60°

Nintendo Suing U.S. Government Over Tariffs

Nintendo filed a lawsuit in the United States Court of International Trade.

Nintendo of America is suing the United States government over the sweeping tariffs President Donald Trump put in place last year, according to a complaint filed Friday in the U.S. Court of International Trade and obtained by Aftermath.

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Deathdeliverer76d ago

Well dayum lol. Old agent orange pissing off every industry and nation.

0hMyGandhi75d ago

The fact that you have ANY disagrees will forever baffle me. And to the (apparent) MAGA contingent that exists on this website, enjoy your 8-9 dollar gas.

AuraAbjure75d ago (Edited 75d ago )

Yes, they had better be pissed after Trump told them the way they rip off the USA is over.

EveryPlatformGamer76d ago

LOL I read this on gaff, will they refund the money back to the gamers? highly unlikely. Didn't they just raise prices and pass it onto the gamers? Only Nintendo would send out the Ninjas to the US government.

-Foxtrot76d ago

That’s what I was thinking, imagine them winning hypothetically, getting a s**t load of money back which they would have lost if they hadn’t raised their prices and it’s business as normal.

It would just mean people paid more for no reason since they got the money back anyway.

Outside_ofthe_Box75d ago (Edited 75d ago )

A lot of companies partially passed the cost to consumers instead of all of it. They would still have to at least pay that back to gamers, but we know that won't happen. What's also sad is that prices won't come back down after the initial hike caused by tariffs.

People didn't understand the full repercussions of tariffs. That alone should have cost him the presidency if people knew it was a permanent price hike for consumers

Inverno76d ago

The people should sue these companies for having to over pay cause of these tariffs.

Eonjay76d ago

Naw they should sue the government for forcing the tax to begin with. No one reasonably expects these companies to absorb the taxes. Many smaller companies tried and were shut down or faced to increase prices to try to maintain their business. The tariffs effect everyone.

Inverno74d ago

I meant it mostly as a joke cause we all know the costs of these tariffs were passed onto the consumer. But it's seems no matter how vocal we are here in the states our "representatives" don't seem to care enough to represent us. And things are about to get worse.

Killer2020UK74d ago

The companies were doing what the law required then to do, the tariffs however were illegally implemented. Usually it's criminals we punish, you seem to have different ideas 🤷‍♂️

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