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Why did EA really drop Online Pass?

VideoGamer.com's Dave Scammell writes: "When EA announced plans to drop its Online Pass scheme, the decision was met with a certain sense of scepticism. Why, after pioneering a strategy that would soon become an industry standard, would the company suddenly drop one of its seemingly major revenue streams? On the face of it, the decision didn't appear to make all that much sense. After all, though the success of Online Pass was never truly discussed by EA, the fact that it was around for so many years (and that it was adopted by so many of EA's competitors) suggested that it was, at the very least, making some sort of positive impact on the publisher's revenues."

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videogamer.com
iBlackyi4703d ago

To get the people thinking they do something good, while they are adding more DLCs than ever.

Just got Most Wanted with Ps+ und there are like 13 DLCs for a crappy game that is not even 1 year old.

4703d ago Replies(2)
Blaze9294703d ago

i honestly believe it's got something to do with DRM plans next-gen. Or what 'was' planned at least.

Even with Xbox One's DRM reversal, I still think something is planned that all game companies are in on.

Enigma_20994703d ago

My question is, now that XBoxOne has done a 180 on it's policies, and PS4 has made lack of restrictions part of it's marketing strategy, is EA going to try and find a way to slyly bring it back.

Thisisjuju4703d ago

Or perhaps find another way to squeeze money out of the consumer. I think Battlefields premium model might be adapted for other titles as they can make almost double the money on a game.

FarCryLover1824703d ago

No, they've stated that it's over.

However, they are going to introduce more things to monetize their games. For example: BF4. BF4 will have the same kind of thing that Mass Effect 3 Co-op did where you earned points to buy packs with or you could just pay for the packs.

xReDeMpTiOnx4703d ago

They dropped it so they could raise prices on next gen games :p

Because they are the good guys now

Insert sarcasm

Martywren4703d ago

It got drop because a shitstorm was about too hit EA.

Shad0wRunner4703d ago

Because they were tired of the negative PR they was getting and they were tired of being the villain of the software industry.

Coupled with the fact that next gen consoles, specifically PS4 has stated there will be no more online passes to play multiplayer games. That fee is covered in your PLUS subscription.

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50°

EA Lays Off Staff Across All Battlefield Studios Following Record-Breaking Battlefield 6 Launch

EA is laying off an unknown number of individuals from across its Battlefield teams, including workers at Criterion, Dice, Ripple Effect, and Motive Studios, IGN understands.

99d ago Replies(1)
peppeaccardo97d ago

When logic meets EA it generates anti-matter ..... so try not to apply it in any meaningful way. Entropy is what matters in there !!

badz14997d ago

cue the apologist saying that these are mostly just contractors hired for this specific project bla bla bla

HyperMoused97d ago

TTK for BF employees needs adjusting

50°

EA makes layoffs at Skate developer Full Circle

The free-to-play reboot topped 15 million players in under three weeks, but EA now claims it needs to reshape the development team.

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gamedeveloper.com
Profchaos109d ago

The community warned them this would happen but nope they knew better they continued with the live service push the made the art style cartoonish and this is the result

isarai_lee109d ago

It's always so bizarre when studios announce something super early in development under the suggestion of forming the game to player feedback, and then they push against all feedback heading straight for the cliff while everyone is warning them along the way

badboyz09109d ago (Edited 109d ago )

🤣🤣🤣

50°

US Lawmakers Urge Review Of EA Sale

The Congressional Labor Caucus sent a letter to the FTC warning the debt-financed, largely PIF-owned deal could be bad news for workers

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aftermath.site
Trilithon143d ago

lol ya think? they're sending all that work to the cheaper labor market as soon as possible. and FYI, that labor market has exploded in the last 5-10 years. They have enough people to replace every single job. But honestly, EA is over filled with useless upper management as it is. You could probably trim 25% of their staff with no real loss in production. They aren't gamers, they're business execs. Just look at how many AI related jobs they're already starting to post. Its also hilarious that PIF owns Battle field 6

lodossrage143d ago (Edited 143d ago )

Wait,

The same congress that attacked Lina Khan when she fought the Microsoft Activision purchase.
The same congress that allowed Disney to buy 90% of Fox
The same congress that allowed Liv Golf to buy the PGA
The same congress that sits back while Paramount tries a hostile takeover despite losing the bid for Warner Bros.

NOW, the suddenly cares about doing what's "right" for works? Yeah, right.

thorstein143d ago

No. There were elections and some of the scum were replaced.

TheColbertinator143d ago

Different elections. Different scum. Same results.

rlow1143d ago

i know its a long shot, but i hope this gets shot down.

ZwVw143d ago

EA now owned by The Saudis and Ubisoft to inevitably be owned by China. In hindsight, once EA and Ubisoft started having their financial woes, they should have pulled a Koei Tecmo/Bandai Namco by merging their operations into one.