So while Sony was busy drawing lines in the sand, Microsoft was giving gamers a voice, Nintendo was finding a new audience (the so called ‘casual gamer’) and indie and mobile gaming were on the rise. By the time the PS3 came out, Sony seemed out-of-date and out-of-touch, with no clear gaming strategy beyond hoping their established fan base would simply throw money at them. Luckily, the newly appointed president and CEO of Sony Corporation, Kazuo “Kaz” Hirai, seems to have lit a flame under this giant’s arse.
For Southeast Asia, new price changes.
Prices effective starting May 1st, 2026.
Replies(1)Looks like PlayStation took a hit with Marathon and is now quietly adjusting prices worldwide to recover the losses
Lets be honest raising prices doesn't do that when no one's buying it. I imagine the profit it greater selling 10 times more at a lower price
LMFAO Your comment alone says a lot more about you than anything else. When has one game not selling 10 million copies made a company raise the prices of their console? Then Xbox would be costing $5000 by now lol. You remind of the crazy drug addicts on the street rambling on about conspiracies. xD You sure you don't need a hug, buddy?
One game that Sony payed $200 million for. lol
Also, you sure were quick to get triggered. Maybe your the one who needs a hug?
If nothing else, we should be united against the real issue here. AI and unnecessary tariffs that are effecting all gamers.
The price increases are due to the RAM demand associated with AI and the US-Iran war. You can look to any business news website and local news to see that. Heck, even the 2026 Asus Zenbook Duo I've been eyeing has faced delays and has had a price increase of $400; that laptop has two specs. Asus is doing a staggered release with per-orders for the lower spec now and shipping in May and pre-orders for the higher spec that I'm eyeing starting in June. Basically, all computer manufactures are affected. It'll most likely start affecting smart phones too if it hasn't already. I can't remember the last time any major console maker (Nintendo, Sony, Sega, etc) increased the price of their console mid cycle outside of Microsoft just to make more profit.
War is causing gas prices to rise. Transport of everything requires gas so the prices of those items go up as well. So it does have an impact
The blockage of the Straight of Hormuz due to the US-Iran war has affected raw components used in semi-conductor manufacturing such as bromine, aluminum, and helium. Iran had attacked the liquified natural gas (LNG) plant in Qatar which is a large producer (1/3 globally) of helium which is used in semiconductor etching. So it's the both the war and the RAM crises.
Former Xbox executive Ed Fries comments on the early days of Xbox, the opinion of Japanese game companies, and more.
Replies(2)I dont think that'll ever happen. But i must say back in the day, they were definitely trying because they were more cash rich than their competitors.
I think MS were and still are the richer company. They tried to acquire Sega back in the day (and considered doing so again more recently), they obviously bought exclusivity to Halo which was originally shown as a Mac title. I don’t think as a company MS can claim the moral high ground here. It’s a wilful lack of self awareness.
Of course Sony would try exactly the same if they had the resources, but when the PS2 dominated the industry was in a much healthier place with an abundance of great third parties.
This has been a depressing generation as far as first party decisions are concerned. The fact we are debating business plans rather than which game is better is a sad reflection of the state of things.
There was Nintendo as well, Sony wouldn't have had a monopoly. In fact, the world would be better today if Xbox never existed in the first place. They pretty much brought all bad practices we have today. We might have gotten all of it either way, but not this early. In term of franchises, I don't think there is anything Microsoft released that would actually be missed if it didn't exist. Even Halo the world wouldn't notice if Halo didn't exist.
I think almost everyone will agree that a monopoly is not good for the industry. But that being said, the competition needs to be smart and strategic with their business. Simply buying up publishers and traditional third-party studios just to keep them out of the other companies reach is not a sustainable practice. That goes for all parties so don't think I'm just referring to Xbox.
I'm no business guru by any stretch of the imagination but I firmly believe that the best way to drive consumers to your software and hardware is to invest smart in your first-party studios. Give them full support and guidance in making unique, fun games that are only available to play in your ecosystem and the gamers will come.
But first party studios aren't enough. They only make up a small portion of the industry. Without 3rd party there would be no industry for Microsoft or sony.Developing games take time and money and sometimes you gotta make moves to stay competitive.
Nah, I never said first-party was enough. I said it’s the ‘best way’ to drive gamers to your platform. 3rd-party is a free-for-all and there’s no guarantee that gamers will use your hardware to play the game. If you want to push your own software and/or hardware you need first-party, or at least exclusive deals with third-party studios.
Then why be so emotional and continue to talk about it. Xbox will never die be ause it stays in so many people's head.
How can you even see him being "emotional" in that comment?
If anything, you're the emotional one, constantly trying to go at anyone that says anything against Microsoft. So when you call him emotional, it comes off as deflection
Replies(2)Sony uploaded gameplay footage of Crimson Desert on a base PS5 running in what appears to be Quality Mode at a stable 30fps at 4K.
How was Sony out-of-date with the PS3? Its tech definitely held the most potential. Despite that potential being locked away by it being so difficult to get to. Regardless, yes Kaz Hirai is definitely proving to be just the thing Sony needed. They've been making so many good decisions lately, it's really refreshing to see. Especially with all the indie support they're garnering.
and Sony, always struggling to find its place, is slowly reaching for the hardcore gaming throne that once belonged to Microsoft.
What a load of crap.Sony never left the Hardcore if anything they're the only company who haven't forgotten about us.
Oh yeah, Sony SO learned with the PS4...
Catering to pubs and devs over gamers.
Lacking features such as BC, analog face buttons on the DS4 and reading CD's.
Social features possibly taking precedent over game quality gradually in the long run.
Thinking devs are going to magically support with games because of easier architecture. *looks at Vita*
Tip... of... iceberg...
Sony improved themselves with PS4, ps3 had alot of exclusives , sony did greatly.
I think with the PS3 to us at the time it seemed like they were bloody crazy with the price and their slow but long term plan.....but now it's worked out for them because were coming to the end of this gen and they are the only ones left that still seem to give a crap about core gaming, lets not forget all the good games that still to come despite the PS4 being announced. Nintendo dried up a few years after the Wii launched and Microsoft got greedy and decided to go down a casual focused path totally forgetting about us core gamers.
I mean Sony planned so far a head with the PS3 that if I knew that there long term plan was going to work I wouldn't of even cared about the high price point.