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170°

5 Ways Microsoft Horribly Botched E3 2012

From the PlanetPlaystation.com feature editorial:

"Admittedly, Microsoft had some tough competition this year. With Nintendo pulling through with a brand new console and Sony playing their hand tight—but leaking out quite a bit of intriguing information—the XBOX 360 didn’t have very much to contend with. However, even disregarding the competition, Microsoft botched up their presentation with a mediocre performance. Here are Microsoft’s five mistakes that made an average presentation terrible."

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Community5049d ago
LaurenKB1235049d ago (Edited 5049d ago )

Sony def. won the pressers...

NastyLeftHook05049d ago (Edited 5049d ago )

Yes, Sony and Ubisoft won for this years e3, I thoroughly enjoyed watching the watchdog demo as it was incredibly fresh and something demanding as it almost gave a hint into next gen.

And sony had much going on, But the two that stood out for me was The last Of Us, And Beyond Two Souls, Those titles were both original and unique (something the industry needs today)

LaurenKB1235049d ago

Ubisoft won E3 2012 by far; I would say that Star Wars 1313 game did but it was just a teaser, same with the Final Fantasy one...

EVILDEAD3605049d ago (Edited 5049d ago )

LMAO @ still throwing fanblogger pebbles at MS E3 conference 2 months later.

I love the hypocrisy after this year's E3 because almost ALL the supposed criticism as to why MS did sooo bad was even worse on the other stages.

Meaning if you are bashing Micrsoft then you are ALSO bashing Sony, Nintendo, AND Ubisoft.

1. MS wisely used Usher instead if the usual no-name dancers that were on the E3 stage the two games prior, to promote his role in the game by singing a current top 10 song in both the US & UK.

If you are pretending that THAT was so horrible, then you HAVE to bash Ubisoft for pening the show with Flo-rida (lol) and a buch of dancers for Just Dance 4. (And MANY people keep saying that Ubisoft won E3). I won't even go into the 'Sing' presentation for Wii-U.

2. If you are going to bash MS promoting Kinect with EA's two biggest sports titles, an Angry Birds type game, and Nike+ (which is in competition with Wii-U fit) then you HAVE to Bash Sony in a HUGE way for the Wonderbook presentation.

MS would have been ridiculed off of the planet EARTH had they had been the ones to show off Wonderbook. Skittles even laughed at how bad (not the game) but the E3 presentation of it was. But Sony amazingly got a straight pass.

3. If you are going to bash MS for 'relying on multi-plats' by showing off Black Ops 2 and Tomb Raider..then you have to bash Sony for showing off Assassin's creed 3 and Far Cry 3. plus it was Sony who actually promoted a special Assasin's creed PS3 at it's conference. If that's not relying on a multi-plat then I don't know what is.

Fanbloggers like the author can hate the games on the MS stage all day long, but the facts are MS had the #1 anticipated and biggest exclusive of 2012 on it's stage in Halo 4. Micrsoft also had the #1 franchise game in the entire industry on it's stage as well.

I'm not bashing Sony or any of the others, I'm simply pointing out that ALL of the conferences made the same supposed mistakes.

Everyone including the author has the right to his opinion, but IMO if those reasons are 'botching' E3, then MS needs to botch every one of their conferences..because the REAL winners of E3 will be determined when these games, tech, and hardware release this year and next.

Evil

Lvl_up_gamer5049d ago

Well Said EvilDead360

I walked away satisfied with both MS's and Sony's conferences. Both had some low points and both had some high points. But that was just ME, just because I wasn't a fan of 20 minutes of Wonderbook or 10 minutes of Usher doesn't mean that the message was lost that both MS and Sony were trying to relay.

MS's high points for me was Halo 4, Forza Horizon, Call of Duty.

MS's low point was Usher.

Sony's high points were The last of Us, AC III and Beyond 2 souls.

Sony's down points was wonderbook and Vita coverage.

However just because what I personally perceived as high points and low points doesn't mean that they were the same for others.

I am really looking forward to the last of us and Halo 4.

Can't wait.

Patriots_Pride5049d ago (Edited 5049d ago )

Yes! That Wonder Book was amazing!

Edit @ below : I agree Harry Potter is much cooler than Usher.

Relax dude I was just making a joke dont take it personal. The entire E3 this year sucked major @$$ and if it was not for WATCH DOG I would have probably found a new hobby.

LaurenKB1235049d ago (Edited 5049d ago )

It was better than Usher... - and I agree it was a very "limbo" like E3, with everything on the horizon and nothing shown...plus don't buy that Battlefield 4 means no new consoles in 2013 BS; I can see a 2013 release for the next Xbox, but I could also see a Sept. 2014 release... we shall see...

Patriots_Pride5049d ago

@Lauren - I have had my 360 and PS3 since launch and I am 200% ready to move on to the next gen but if your prediction is correct and we wont see next gen consoles until 2014 then I am buying a Wii U : (

6 years in the tech world is dinosaur age...try using your 6 year old cell phone or 6 year old laptop now and tell me how it performs?

I really dont want to buy a Wii U but Sony and MS have giving me no option, it like they did not learn from the Wii and not taken the Wii U a serious competitor.

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fermcr5049d ago

Both Microsoft and Sony botched E3 2012.
Ubisoft was the best at E3 and after them it was EA.

Jazz41085049d ago (Edited 5049d ago )

Why are people hating on ms for having usher for dance central when ubisoft did the same thing with flo rider for just dance? Why does ubisoft get a free pass? Wonderbook was horrible and 20 minutes long. All three did bad with ubisoft showing the most intriquing lineup only because of watchdogs or was it Toby Turner? Las question this site is getting worse then msxbox reporting on playstation. Can't the sites just report on there own shows instead of a biased view on others. Like it would take a fanboy sites opinion on ms okay.

aviator1895049d ago (Edited 5049d ago )

Honestly, I didn't think it was as bad as this article makes it out to be. I was disappointed, yes. However, I was disappointed with all three this year. The only one that really excited me was Ubisoft. They're doing an incredible job with their games.

Skateboard5049d ago (Edited 5049d ago )

How the F didn't the Sony press conference didn't impress you ? Not even a little ? LOL.

Last Of Us, Beyond Two Souls and ACIII Liberation on a HANDHELD was disappointing like Kinect /s.

Why can't people admit Sony is that damn good. Is it because Sony fans are dicks ?

Imagine if the roles was reversed and X-box was getting all the banging exclusives we are getting, LOL. They would talk so much ####.

Denial and Pride is they best friends. Last Of Us, Beyond Two Souls, GOW AS and AC III LB compared to Gears OF War, Halo 4, Kinect and Usher. Yeah I would say its a tie, LOLOLOLOLOLOLLOL

http://2.bp.blogspot.com/-9...

JBSleek5049d ago (Edited 5049d ago )

"Why can't people admit Sony is that damn good. Is it because Sony fans are dicks ?"

YES!! They are so annoying acting like Sony is the second coming and can't do any wrong. I would love to be a Sony fan but I swear their fans sell their souls and intellect. I swear they are a cult.

Besides Last of Us the games were alright didn't impress me as ACIII has been shown lots, GOW is the same formula but it isn't broke so I don't blame them and if Two Souls is anything like Heavy Rain I will be watching more than I am playing.

lastofgen5049d ago

It's called having an opinion. Are we supposed to admit to something that we don't agree on? Or maybe you'd rather just live in a world where your viewpoint is always correct and everyone else is wrong.

Seraphemz5049d ago (Edited 5049d ago )

JBSleek - "I played some devil's advocate but I had to these listed articles are usually riddled with flaws and slight fanboyism/hate" thats funny...so are your comments.

You listed 4 games in your defense below, when only ONE is an exclusive.
You defended Kinect when even 360 fans know that its SHEET and the games suck.
And I would assume MORE people are using the 360 as a gaming device since..IT IS. SO where are the GAMES???!!

Seraphemz5049d ago

What is this trend now with every other article being a list of " TOP X " or " X reasons ".. i mean damn... isnt there anything else to write?

Hicken5049d ago

There are plenty of other things to write about. But most gaming "journalists" don't have the skills to do more than make up a list about something or another.

tehpees35049d ago (Edited 5049d ago )

They had Usher as a major part of the conference. And they ended how we expected them to start. Definitely the worst of the big 3. With one of their major big new IP announcements being..... Nike. Nike. NIKE?

lastofgen5049d ago (Edited 5049d ago )

Yeah, and that seriously dull drawn-out WonderBook showing was just so spectacular....

Edit: Well, looking at all the disagrees, I'm guessing that the majority of the people here love wonderbook...
Honestly, if you found wonderbook to be a winner, I honestly don't see how so many people can bash microsoft for showing a few kinect titles at their e3. They're catering to the consumers (10 million+) that have already bought kinects, the same thing that sony is doing with wonderbook. What's so wrong in that?

/s

HarryMasonHerpderp5049d ago (Edited 5049d ago )

I admit wonderbook was crap but that was the
only bad game at Sony's conference.

Microsoft's was the poorest of the big 3.
It was just same old same old, no surprises filled with kinect/sports/casual crap and usher.

Seriously it was painful to watch.

BitbyDeath5049d ago

I think Wonderbook was pretty cool, but you probably need kids to really appreciate it.

cstyle5049d ago

So what..Microsoft uses celebrities to sell just like sony(kevin Butler). Singer or actor, it makes no difference. Or do you guys actually think KB loves Playstation or that is his real name.

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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Jin_Sakai16d ago (Edited 16d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio16d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing16d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9216d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit16d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing16d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9216d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

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Eonjay18d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn218d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers18d ago (Edited 18d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn217d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown18d ago

You don't really know how this works huh?

Profchaos18d ago (Edited 18d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay18d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay18d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac17d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger18d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300018d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde18d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood18d ago (Edited 18d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde17d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

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50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

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Agent7519d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_17d ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.