E3 for gamers is like the ultimate game exhibition. It is the place where we get to know a little bit more about that one game that we’re going crazy about. And it usually lives up to the hype even if developers show but a little bit of a game’s new features. From the developers point of view, it’s a totally different playing field. For them, it’s a chance to show the investors and other members of the company that their interests are well placed. By garnering hype and attention for their games, they can prove to their investors that there is scope for profit in the future of a particular product. On the other hand, for console manufacturers, it’s an opportunity to get more people to buy their products. In such an aggressive environment, you have to really do something special to come out on top. And that is exactly what Ubisoft have managed to achieve this year, which is why for me they’ve won the event, and the hearts of many.
Clint Hocking, the creative director of the upcoming Assassin’s Creed game, Codename Hexe, has left Ubisoft, VGC understands.
“Assassin’s Creed” publisher Ubi soft is trying to emerge from a rocky few years. CEO Yves Guillemot breaks down the new strategy for success.
“Ubi soft is trying to emerge from a rocky few years“
^ THIS after Ubisoft’s fluff pieces about how great they are doing after Assassins, Attack on Titan and laying offs. The hype fell the floor apparently.
I was a bit gutted with The Division, too many bells and whistles like Far Cry. Never rated Prince of Persia or The Crew. Rayman, it’s too long in the tooth, lay it to rest.
Far Cry and Assassin's Creed, this is all Ubishit can make. It would be better if Ubishit just close down, and sell their other IP's, like Splinter Cell, Beyond Good and Evil, etc. Far Cry and Assassin's Creed can just die, that is enough.
'The economy is in shambles and these companies are still talking about sustaining growth instead of sustaining their business.'
They should just make games. That sounds crazy, I know, but, hear me out.
No need for dev-times to.take 3+ years. Just stick to formula. Not every game needs to be bigger & better than everything else. Not every game needs to be GaaS. Not every game needs to completely re-invent the wheel.
They KNOW how to make a cool Splinter Cell game; Interesting story, 8-10 levels, just go and make it. Give the people want they know, want and love. It doesn't need to be a shared online experience. It doesn't need to be an epic big open world. It doesn't need celebrity voice-acting. Just make a cool new SC game, and the fans will be happy and pick it up. Easy. Done. Next one.
Same for Prince of Persia, Watch-Dogs, Assassin's Creed, Trials, Rayman, Brothers in Arms, etc.
They didn't win cause they only showed 2 games that were actually good. Sony won because Ubisoft's games are on their platform + they showed better games.