
E3 for gamers is like the ultimate game exhibition. It is the place where we get to know a little bit more about that one game that we’re going crazy about. And it usually lives up to the hype even if developers show but a little bit of a game’s new features. From the developers point of view, it’s a totally different playing field. For them, it’s a chance to show the investors and other members of the company that their interests are well placed. By garnering hype and attention for their games, they can prove to their investors that there is scope for profit in the future of a particular product. On the other hand, for console manufacturers, it’s an opportunity to get more people to buy their products. In such an aggressive environment, you have to really do something special to come out on top. And that is exactly what Ubisoft have managed to achieve this year, which is why for me they’ve won the event, and the hearts of many.

Just a week after announcing the cancelation of six games, the closure of two studios and further job losses at another three locations, Ubisoft is now aiming its cost-reduction initiative at staff working inside its Paris headquarters.
The moment you introduce time-savers & xp-boosters to your games, is the moment you start telling players you don’t respect their time.
The moment you add filler & padding content is the moment you start telling them you don’t trust they know to appreciate a quality product.
The moment you abandon game design for transactional design is the moment you embark on the journey to the inevitability of that kind of news…smh…
I love it when companies spend all their money on business improvement consultants. Every time guaranteed, these people they bring in absolutely destroy what’s left of the company. While trying to act like they can consult companies adequately while 100% of the time they have no idea what they’re doing, they go all “bro code” because they think cutting everything off makes everything better. Then they jump ship to the next sucker… sorry employer.

The French unions representing Ubisoft have unanimously agreed to organize a strike next month. Here are more details.

Some Ubisoft developers feel like they've been here before and they're tired of it
They didn't win cause they only showed 2 games that were actually good. Sony won because Ubisoft's games are on their platform + they showed better games.