E3 for gamers is like the ultimate game exhibition. It is the place where we get to know a little bit more about that one game that we’re going crazy about. And it usually lives up to the hype even if developers show but a little bit of a game’s new features. From the developers point of view, it’s a totally different playing field. For them, it’s a chance to show the investors and other members of the company that their interests are well placed. By garnering hype and attention for their games, they can prove to their investors that there is scope for profit in the future of a particular product. On the other hand, for console manufacturers, it’s an opportunity to get more people to buy their products. In such an aggressive environment, you have to really do something special to come out on top. And that is exactly what Ubisoft have managed to achieve this year, which is why for me they’ve won the event, and the hearts of many.
Insider Gaming - "Ubisoft has cancelled yet another game, this time ending development on the Animal Crossing-inspired title Alterra."
HALIFAX (April 14, 2026) – Laid-off Ubisoft workers in Halifax have voted overwhelmingly in favour of a settlement with the video-game giant. The terms of the settlement, including the compensation employees will receive, is confidential.
I can't sit here and act like I know these workers financial situations. And I'm sure nobody wakes up WANTING to go to court. But for the sake of the industry, I wish some of these types of cases made it to trial.
Settlements allow companies to continue to do whatever abusive practices they do. While the trials (should the company lose) would actually force real changes for the better.
But again, I'm not in these workers shoes and I can understand them not wanting to risk it.
Two-day event includes exclusive reveals, trailers and playable games on show floor.
They didn't win cause they only showed 2 games that were actually good. Sony won because Ubisoft's games are on their platform + they showed better games.