
New projects from familiar developers helped Sony steal the show.
Sony wasn’t afraid to open its E3 2012 press conference with a 20-minute game demo completely devoid of loud noises, flashing lights, explosions, shooting, sniping, platforming, dancing, singing, or any kind of throat stabbing.

For Southeast Asia, new price changes.
Prices effective starting May 1st, 2026.
Looks like PlayStation took a hit with Marathon and is now quietly adjusting prices worldwide to recover the losses
The price increases are due to the RAM demand associated with AI and the US-Iran war. You can look to any business news website and local news to see that. Heck, even the 2026 Asus Zenbook Duo I've been eyeing has faced delays and has had a price increase of $400; that laptop has two specs. Asus is doing a staggered release with per-orders for the lower spec now and shipping in May and pre-orders for the higher spec that I'm eyeing starting in June. Basically, all computer manufactures are affected. It'll most likely start affecting smart phones too if it hasn't already. I can't remember the last time any major console maker (Nintendo, Sony, Sega, etc) increased the price of their console mid cycle outside of Microsoft just to make more profit.
Former Xbox executive Ed Fries comments on the early days of Xbox, the opinion of Japanese game companies, and more.
I dont think that'll ever happen. But i must say back in the day, they were definitely trying because they were more cash rich than their competitors.
There was Nintendo as well, Sony wouldn't have had a monopoly. In fact, the world would be better today if Xbox never existed in the first place. They pretty much brought all bad practices we have today. We might have gotten all of it either way, but not this early. In term of franchises, I don't think there is anything Microsoft released that would actually be missed if it didn't exist. Even Halo the world wouldn't notice if Halo didn't exist.
I think almost everyone will agree that a monopoly is not good for the industry. But that being said, the competition needs to be smart and strategic with their business. Simply buying up publishers and traditional third-party studios just to keep them out of the other companies reach is not a sustainable practice. That goes for all parties so don't think I'm just referring to Xbox.
I'm no business guru by any stretch of the imagination but I firmly believe that the best way to drive consumers to your software and hardware is to invest smart in your first-party studios. Give them full support and guidance in making unique, fun games that are only available to play in your ecosystem and the gamers will come.
Sony uploaded gameplay footage of Crimson Desert on a base PS5 running in what appears to be Quality Mode at a stable 30fps at 4K.
I Won E3 i can take the best from what was there for less then dev cost=')
The Last Of us Headshot.
God Of War Ascention
Beyond
And one of my favorite games getting forever exclusive dlc( Assassins Creed 3.
Not to mention Counterstrike
PS All Stars Battle Royal.
He basically just said they werent afraid of opening a gaming convention with showing games so thats a good thing. I'm thinking above all else, gamers won. Sometimes writers thinking "different" just makes them sound pretty douche.
Of the big three... Sony sucked the least, thats not 'winning'
All of the big three failed to have major or surprising announcements. But Sony (That damn book aside) kept focus on games and had some great showings.
All in all, this was a bust of an E3, Sony failed to have a major showing of a game, MS drug that stupid Smart Glass thing out far to long, so what if my phone can be a remote! my remote can do that to!
Nintendo didn't showcase any 'must have' games for the Wii U, ZombiU was interesting, but I dunno if I'll get it, and I already have Batman, don't need it again.
Here's to TGS, I always preferred it over E3 anyways.
Ditching Vita in favor of Wonderbook for 15 minutes left a sour taste in my mouth.
Ultimately, they did do better out of the big three. I think that Ubisoft ran the show though tbh.