According to an interview with EA CEO John Riccitiello, analysts predicting in-game advertising as the next booming industry are a little too hopeful. Riccitiello does agree that this facet of the video game market will eventually flourish, but he believes it will be a long time before it gets to the level of expectations that has been created.
"You can't be as bullish as analysts are on in-game advertising and be sane," he said. "In-game ad expectations are wildly high."
Riccitiello's comments come in response to industry insiders such as Bernie Stolar, head of Google's AdSense for games, who recently made a bold prediction that in-game advertising would become a USD billion dollar industry by 2010. Other analysts at the technology research firm Yankee Group, also have speculated the industry of in-game advertising to grow to USD 971 million dollars by 2011.
At the moment, in-game ads account for USD 30 million-a-year business for EA, Riccitiello claims, which is just a tiny fraction of the company's USD 3.1 billion in sales in fiscal 2007. He also claims that EA has been slow to implement more in-game advertising due to the difficulty it has take to develop and program games for the PlayStation 3 and Xbox 360, claiming "the industry needs to 'execute' better to create sufficient room to place ads within games." link: http://www.psu.com/EA-CEO-says-in-game-ad-estimates-widly-optimistic--a0002083-p0.php
Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.
The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.
Riiiiight because people will just flock back to them for one or two games per year.
15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.
These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse
The charity event will be streamed live from Gamescom in August.
Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.
