Posted on December 4th, 2007 at 11:50 EDT
By now most of our readers should be aware of the recent merging of industry giants Activision and Vivendi. This acquisition has created the Activision Blizzard brand, which will more than likely start an industry trend.
Perhaps more crucially, the move has now cemented Activision Blizzard as the world’s largest videogame publisher, surpassing Electronic Arts, which has held the crown for some time now.
Electronic Arts views this as a solemn period that they must go through, and ultimately one that will prove that they are quality company, or show they lack the tools essential to being an industry top dog.
Speaking on the matter, an EA representative commented, "...We're always at our best when we have a clearly defined competitor, [The Activision/Vivendi merger] doesn't change our strategy. Our CEO John Riccitiello has been encouraging senior managers to think of all other publishers as one large competitor--he's been encouraging them to think like challengers."
As it stands now, Activision Blizzard is expected to bring in USD 3.8 billion in revenue for the 2007 calendar year while conversely, EA is expecting USD 3.35 - 3.65 billion for their fiscal year ending March 31, 2008. Additionally, Activision Blizzard currently holds control over the world’s largest MMO, World of Warcraft, while EA made the move to buy out Pandemic/Bioware, which is said to be working on a Star Wars MMO.
The rep closes things out by offering some industry support to what will be their biggest competition for the next few years, "...We wish them good luck and look forward to the competition. We believe that EA still has the industry's strongest portfolio of game franchises." heres the link: http://www.psu.com/EA-responds-to-ActivisionVivendi-merge--a0002082-p0.php
Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.
The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.
Riiiiight because people will just flock back to them for one or two games per year.
15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.
These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse
The charity event will be streamed live from Gamescom in August.
Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.
