Earlier we reported that Sony has dropped their long lasting advertising partner for 13 years, TBWA/Chiat/Day from their PlayStation account. With that said, however, we can now reveal that the platform holder has chosen a new partner.
Los Angeles based company Deutsch, has won the bid (it wasn’t really an actual contest) to be added to the USD 150m PlayStation advertising account. Some of the candidates for the job included Publicis & Hal Riney, Publicis West, Grey, Young & Rubica, and JWT.
It should be noted that this is SCEA only, TBWA still remains to be on the PlayStation account in Europe, but things could change. Either way, with all the great titles coming out in 2008, it should be interesting to see how this new firm takes the wheel.
Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.
The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.
Riiiiight because people will just flock back to them for one or two games per year.
15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.
These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse
The charity event will be streamed live from Gamescom in August.
Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.
