Bobby Kotick, Chief Executive Officer for Activision Inc, has gone on record to suggest that Sony and Microsoft must lower the price of their next-generation videogame consoles to USD 199 within the next two years, if they are to retain mass-market appeal.
Kotick stated that Nintendo is setting industry standards as far as price goes with its Wii console, though not before conceding that the 40GB PlayStation 3, which costs USD 400, was a “good” product.
"The Wii at its price point is now setting a standard and an expectation, and people say, well, the Wii is less complex technically. I don't think that really matters as much to the consumer," he said.
Indeed, Kotick feels that USD 199 would be the optimum price point for mass-market consumption, adding, In the next 24 months they all will need to be at that $199 price point, and you can imagine Nintendo will be down to the $129 price point over the next few years.” heres the link: http://www.psu.com/PS3,-360-need-to-be-$199-in-two-years,-says-Activision--a0002028-p0.php
Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.
The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.
Riiiiight because people will just flock back to them for one or two games per year.
15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.
These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse
The charity event will be streamed live from Gamescom in August.
Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.
Ya that is exactly when I prediected to buy my PS3 and at 200$ too + a game include.
Yea right ur dreaming.,... the PS3 wont be 200 yet in 2 years and doesnt have too... they arent on Microsfts schedule. It probably will be close though