Who are the next-gen warriors and how can they all win at E3

A brief profile of the next-gen fighters and what they need to prove at E3: 

X360
Microsoft is the fighter who is prepared to do everything needed to conquer your living room. It has not been easy nor cheap and they still have a long way to go. But this time they are doing much better than their first attempt. But at what cost? They knew that they had to beat their competitors first to market. They achieved this by sacrificing future proof technology and quality assurance testing. This has led the company into paying record amounts of money to correct mistakes caused by hasty and ill-ambitious tactics and a constant need to prove that the Xbox 360 is constant and future proof.

Key to success: Show gamers that the X360 are constant and future proof.

Wii
Nintendo is the company known as the weakest of the tree. For Nintendo, it has been a struggle of win or die, they could not keep a frontal war against their competitors, so they decided to flank the enemy by using innovation that does not involve high cost gear. They have managed to surprise both competitors and consumers thanks to this maneuver, they are now selling the most consoles of them all. But now they are confronted with an uncertain future. 
A future where competitors have begun to plan how they will force Nintendo to once again meet them face to face, where only the strongest survive. 
Both Sony and Microsoft are developing "motion controls" that would make Nintendo's competitive advantage obsolete. 

Key to success: Show gamers that the Wii is not simply about the motion controls.  

PS3
The Playstation brand's success has made it one of Sony's most cherished trademarks. The console has become their most important asset, an asset that the company is trying to exploit to the max. The Playstation brand helped Sony to win the blue-ray format war, strengthen the Sony brand in the living room and therefore increase sales of other HD products and even reduce production costs for parts so they can be implemented in other hardware etc. This can be considered to be Sony’s Trojan horse strategy, but did the company overdo it? Did they lose focus and made the PS3 do to much? Now the PS3 costs almost twice as the competitors. Do all gamers want everything it has to offer?

Key to success: Show gamers that the PS3 is worth every penny or cut the price.

By releasing more AAA exclusives “that can’t be done on any other console” than the competitors, Sony is the one who has been trying the hardest to prove to gamers that the PS3 is worth every penny. Let’s see how the competitors respond to that, starting tomorrow. 

Microsoft, Nintendo, Sony:

You can actually be successful if you don’t disappoint your fans.