longcat

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Used Games - Win the battle. Lose the war?

A fable 3 developer recently stated that "secondhand sales cost us more in the long run than piracy these days."

While no further explanation was given, the focus on used games has much to do with the fact that despite the best of efforts, piracy cannot be stopped. The sale of used games seems a more attractive battle to developers, one that they may actually be
able to win. While i understand the frustration surrounding the gamestop economics of selling used games for $5 less than a new one, the fight against used sales may be a bit short-sighted.

These are a few things that may be worth considering.

PAY IT FORWARD
When i was younger, used games were all that i could afford. Without this market, i would not be the gamer i am today. A gamer that spends hundreds of dollars a year on my favorite hobby. While used sales may not be good for the
individual publisher at times, it may be good for the industry as a whole. Without these bargain bin items, we may lose the youth of today to the vices of reading and physical exercise.

FREE MARKETING
A few years back, i skipped on purchasing Assassins Creed at launch as reviews from friends were less than stellar. A month before the sequel, i picked it up for cheap, and while i agreed with what was said of the game, i enjoyed it. One month later, i bought the sequel at full price, which i would not have done without that cheap used predecessor.

TRICKLE UP ECONOMICS
This one is simple. i can buy say 4 new games per year. My friend can't afford gaming as a hobby at $60 a pop (utters some incoherent rubbish about a social life). He buys my games, and i buy more new ones. Publishers are trying to apply the same logic of piracy induced lost sales to used games. In their minds, every used game represents lost income. They like to reason that every downloaded game represents lost income. The fact of the matter is, that without used sales, a lot of people would have to simply find another way to pass time. Not everyone agrees that $60 for a game is a good use for their cash. Don't let them confuse you with their reason and logic. Just run.

ITS A KEEPER
Ever notice how the games Nintendo make rarely decline much in price? Price fixing allegations aside, there are other good reasons for this. They make a quality product, something that you want to keep even though you may never play it again. Why? The same reason people collect and display books. It says something about you as a gamer, about your tastes and style. So instead of making "generic space marine shooter #55", you may want to produce something of worth. My copy of ICO is not going anywhere.

thebudgetgamer5391d ago

i've said this before, for everything in the world you can buy new there is a used alternative. video games should be no different.

extermin8or5390d ago

I think that developers and publishers have no issue with used games being sold, it's more the online service that concerns them, the service costs money to run, now people who buy the game new put money into that, and therefore people who buy it used, use the service but won't necessarily pay money into it. I'm not saying i agree with it by any means the online unlock codes thing is a pain but I understand why they are doing it. I'd say a better system would be that the code you get with the game gets you free maps or race tracks, then its just an incentive to buy new or buy the maps off them...

andron5391d ago

Well said. There is a place and use for used games. Make quality games and people will keep them...

jessupj5390d ago

While I agree consumers should have the right to buy how and where they want, and sell items they own.

But at the same time I think an even greater crime is when developers work hard to create a game and a significant portion of people that play their game don't give them a single cent. There's something very wrong about that.

Getting rid of used game sales is probably not the way to go, developers do deserve a percentage of sales from used games. I honestly can't think of a fair solution.

kyl2775390d ago

There is nothing wrong with buying used games, when buy one I'm not thinking "oh will my favourite dev get any cash out of this?", I'm thinking "How cheap can I get this game?"

It's a fact of life, they make plenty of money as it is. Piracy and used games don't hurt as much as they want us to believe.

Do you not notice why the only devs to close are usually ones that make bad games?

extermin8or5390d ago (Edited 5390d ago )

*cough* grin *cough*

jessupj5389d ago

Perhaps, but I believe developers would be willing to take a lot more risks and innotive a hell of a lot more then they're doing and really take big strides to evolve the gaming industry if they weren't losing all that money from used game sales.

Development is very very expensive now, so I don't blame developers for 'playing it safe'.

thisguywithhair5387d ago

That sounds alot like the American governments "trickle down" theory. Give the rich more money and they will, in turn, make it easier for the poor to make money. That whole theory falls apart under common sense and a little understanding of what made them rich in the first place.

A good developer, like a good film maker, will make a high quality product as long as they have "just enough" money in order to complete their job.

@extermin8or

GRIN failed because they did far too much in too short a time. What was it? At least three games released in two years? I doubt even the biggest developers would be able to easliy survive that.

ISKREEM5390d ago

I don't think the argument has been that used games are inherently wrong, but that developers/publishers don't get a cut out of them. It's an issue strictly between retailers and publishers.

thisguywithhair5387d ago

I buy a used ford and all the money goes straight to the person I am buying the car from, not the car company itself. Why isn't car production suffering from these "lack of sales"?

kramun5390d ago

If a game releases that I simply must have I'll buy it on launch day, if I'm only mildly interested I'll wait until I can get it cheaper. I buy used games all the time and I feel no guilt nor do I think I should feel guilty.

If a game is really good and has lasting appeal it won't end up on the used game section so swiftly. Therefore I feel it's the devs and pubs fault if they do end up with so many used copies of their games on the shelves.

extermin8or5390d ago

Yes and know, do you not find it abit odd that stores such as game have used copies of the games on there stores on the day a games out for 3 quid les than a new game? I wouldn't be suprised if employees buy it days before the games release and then sell it back on release day only way I can see it working :s either that or some sad person goes and buys games finishes them in a couple of hours then trades them back in the same day...

thisguywithhair5387d ago

Actually that is probably exactly what happens. When I worked for blockbuster I had a chance to get my hands on new movis up to two weeks in advance of their street date and one week in advance for the games.

extermin8or5386d ago

doesn't surprise me much unfortunately and *no, why on earth did I write "know" :s

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