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Gamer777

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The Industries' Obsession With AAA Games

Over the years I have noticed that more and more developers and publishers are posting about sale figures. Videogame budgets greatly increased form 6th gen to 7th gen. During the 6th generation of consoles; games required smaller budgets to reach the AAA standard. The lower development prices of games allowed for new releases to be consider successful even if they failed to reach 1 million in sales. Unfortunately during the 7th gen of gaming even established AAA franchises would occasionally fail to reach profitable sales figures.

Big budget games during the seventh gen have been very successful, the biggest AAA release of 2013 (GTAV), cost over 200 million to develop making it likely the most expensive game ever in terms of development cost. In terms of budget many triple games have become more like Hollywood movies. As a result of high budgets many games have DLC (which is sometimes on disk) and in rare (but increasingly more commonly) microtransactions. Both microtransactions and DLC are used as a way of obtaining further profit from the consumer. It is not wrong for companies to want to make money; but it's becoming increasingly more difficult for games to reach profit. Because of the higher risks involved in AAA development, I think companies should attempt to supplement their big budget projects with lower costing ones.

Near the end of the seventh gen several high profile games were reported to have budgets close to 100 million dollars; at this cost games require about 5 million in sales to be successful according to some analyst. Halo 4 was one successful game that had a budget of 100 million, and was considered a financial success after selling 4 million on launch day and by having life time sales of 9 million + (ignoring digital copies) on the XB 360 platform. Tomb Raider (2013), Max Payne 3 and Bioshock Infinite were also estimated( or rumored to cost roughly 100 million), but weren't initially profitable . Tomb Raider sold 3 million+ physical copies during its' release year across three platforms (360, PS3 & PC) but wasn't considered profitable until it was rereleased on XB1 /PS4 in 2014 . Tomb Raiders' profit margin may have been low (which could be indicated by Square-Enix signing a controversial timed exclusivity deal with MS). The two other mentioned games, Max Payne 3 and Bioshock Infinite were considered financial disappointments despite both games selling over 3 million physical copies individually.

Games since the seventh gen are not only suffering from higher budgets but lower profit margins. These decreased profits margins are why many publishers are pushing digital copies (which are higher profit than physical ones ) and DLC to increase profits. The decreased profitability of games has also lead to developers and publishers being far less risking in the games they develop. This has lead to many publishers releasing sequels to establish games; with series such as Call of Duty and Assassin Creed having annual releases. The focus on sequels is both positive and negative, gamers get the sequels to big games that have demand. But unfortunately the focus on big franchises and sequels means that gamers are unlikely to get sequels to less successful or more niche oriented games.

Concertoine4263d ago

Good blog, i was considering writing something similar.

Smaller teams and smaller budgets are great to contrast against big budget games. The bigger budget means pressure from the publisher to release the product by the holiday, immitate what's popular, and appeal to the lowest common denominator.

Gamer7774263d ago

One thing I didn't mention in the blog was that I would also like to see more episodic games (not necessarily in the same style as Telltale titles), where the gamers can pay 10-15 bucks for say 4 hrs of content. New episodes could be release d every 3 to 4 months with a physical compilation being released a year or so later. This would work well with certain genres such as old school platformers where each episode could contain new worlds, items and bosses.

ShaunCameron4263d ago (Edited 4263d ago )

You forgot to mention how much a pain in the *** the PS3's hardware was to code which contributed to the rising development costs. And how many studios/publishers that went under who catered almost exclusively for the PS360 crowd.

Gamer7774263d ago

The cost of development was high for both 360 and PS3. Architectural changes occur nearly every gen which increases the cost of coding, but once programming techniques are discovered this cost drops.If a company couldn't initially afford to develop for PS3 they simply wouldn't or they would port a game to it after making profit.

Haru4263d ago (Edited 4263d ago )

Smaller games are okay as long as they don't cost as much as triple A games, I hate how indie developers expect you to pay a full retail price for a game that cost a lot less to produce and only has a fraction of a AAA game's budget

Gamer7774262d ago

Indie games are usually always downloaded and Steam PSN and Live take about a percentage of every download. Some indies actually take a long to make due to small(sometimes one person) dev teams. Also you couldn't really charge in direct relations to the game budget. Should GTA V cost to the consumer more than other AAA games cause it had bigger budget? I do however think non AAA games and indies should cost less than AAA games.

70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai14d ago (Edited 14d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio13d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing13d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9213d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit13d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing13d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9213d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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40°

Games Done Quick is coming to Europe for the first time with 3 days of Gamescom speedruns

The charity event will be streamed live from Gamescom in August.

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Report: Injustice 3 in Development at NetherRealm Studios

Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.