Being the type of gamer that does his own research by constantly scouring the internet for gaming news, I don't think video game advertising really affects me. Now I'm not saying that other promotions don't affect me, in fact publicity (news) probably affects me the most out of all types of video game promotions. But I'm wondering, what is the effect of video game TV and online ads for gamers like myself? I don't think video game ads fulfill their purpose with me which is to, in the end, make me want to purchase their product. However, I do think ads benefit me when done well (as in create sales) and are absolutely necessary for the industry. Here's why.
For as long as I can remember, I've enjoyed playing video games. The first game I ever remember playing was Super Mario Bros. for the Nintendo Entertainment System though my fondest memories from gaming as a kid come from playing the Nintendo 64 (thanks Nintendo!). I'm the kind of person that doesn't really continue doing things I'm not good at (unless they're really fun), luckily for me though I have a knack for most of the things I do (humble I know). I'm also pretty competitive. Anyway that's how I got hooked on phonics, I mean video games. They're fun and I'm good at them. Make sense?
As time went on I started to really appreciate games for their stories, series like Final Fantasy and Zelda were among the first to lure me in. Thus I began doing my research to find games that would tell an interesting and unique story. Research as in sticking with Final Fantasy and Zelda sequels, so not any really. I swear those were really the only single player games I played as a kid. So there's another thing about me, I usually stick with the things I like. I do love discovering new things that turn out to be great (especially discovering something by yourself and telling your friends about it and if they love it too you'll always know you were the one who showed them the light haha), but whenever I try something new and it was just "meh" that kind of brings me back to the things I already love and am familiar with. Kind of getting off topic here, so what does this all have to do advertising and me?
Believe it or not, advertising does work. I have to say that because some people just don't believe in such a thing; that a billboard or commercial could possibly make someone want to purchase something. But the beauty of advertising is, it's the feeling you get from viewing an ad that sells, not the ad itself. You feeling something, that's what sells. So what I'm trying to say is advertising helps sell video games (finally), though it's difficult to determine exactly by how much. Advertising is not a science. Most people know that firms have an allocated budget they're allowed to spend for advertising. However how much they spend on advertising doesn't directly translate to how much they'll sell. Usually once the game releases they'll be able to find their profit by calculating the ad's return on investment (ROI). An ad could also provide other benefits for the firm not tangible or seen with money (ranting about advertising now). Though advertising doesn't affect what games I purchase because of the type of gamer I am (see above), it still helps sell products for others (if the ad makes them want to buy) which can therefore help finance developers who make some of mine and yours favorite games.
This brings me to my example, the Chrono series. Square-Enix's Shinji Hashimoto said in a 2009 interview that if we wanted to see a sequel to the Chrono Trigger we should buy more games ( http://bit.ly/1ahtu08). I'm not sure about you guys, but I've own at least two copies of Chrono Trigger (SNES and PS1). I even own Chrono Cross which I love just as much (if not more) than Chrono Trigger. Here's where I'm thinking well-done advertising could have really helped with Square-Enix's problem. Perhaps they could have sold more copies to those unfamiliar with the series with more TV, online, or print ads. You know, target a market outside of the one that has already purchased it and is familiar with Chrono Trigger. Draw more buyers. Maybe then we would have seen the infamous "Chrono Break" already. This could also just be a terrible example but I looked online and couldn't find a single TV ad for the States. I do remember print ads for Chrono Trigger though, but only in select gaming magazines and none outside.
So basically what I'm saying is, advertising is definitely important to the video game industry. The industry already generates more revenue than the movie industry and we all know how relevant movie advertisements are (we do, right?). It would be nice to see advertising used more efficiently in the gaming industry. If you guys are anything like me (as in you do your own research and aren't swayed by an ad to purchase a game), then you don't need an ad to remind you of a game, do you? I mean, I'm clearly not the target of these ads yet I always see them. How much money is wasted because of this? Are you guys the same way as me? If you're not and an ad on a site like this makes you want to purchase a video game then my whole spiel about certain game ads not needing to be on here goes right out the window! Let me know!
Nagoshi Studio’s YouTube channel with the Gang of Dragon trailers appears to have been removed following reports that NetEase will stop funding.
Dear team,
Xbox has always been different.
We started with a simple idea. Games should bring people together through shared experiences. That led to the first Xbox in 2001, Xbox Live in 2002, and new ways to connect, from friends lists and achievements to parties and play across devices. Today, Xbox reaches over 500 million players around the world, with some of the most important franchises in entertainment.
re-evaluating exclusivity 💀
PS players will need to go back to pretending to dislike Xbox games
Or meaning since it’s doing so good they might just do everything day 1.
They didnt say re-evaluating their multiplatform approach.
🤣🤣🤣 Xbox is so dead. I know you scared🤣🫵ӿ 97;
Even when the topic is strictly Xbox he can't stop talking about PlayStation. Xbox has basically become the hate of PlayStation... and not much else.
This whole mess is the result of bad decisions and strategy from those who have "the vision" inside the company.
Hurt over video games 🤣🤣
Lmao we all grew and got jobs but apparently you stayed home broke 🤣🤣.
Man I love loyal dogs like you. MS kicked Spit and slapped you around but you still come back on all 4s.
Good little boy 🤣🤣
My only question is what games are PlayStation gamers gonna play now? They don’t really come out with new games anymore. I’m looking forward to wolverine, but after that then what?
Lmao
There’s no way after everything it’s going back, the damage is done
What you are seeing now is the new management telling what the core fanbase (aka…you) want to hear so they are pumped full of hope and are more likely to invest in the next Xbox console
When Phil took over after the awful Xbox One reveal he did the same thing, he told people what they wanted to hear for damage control.
It’s crazy people are getting suckered into this again.
FWIW..... wasn't the new management speaking to the other staff.... not so much us (regular folk)?
And you'll now go back to again thinking exclusives suddenly matter, that multiplatform is no longer the future, or that revenue from multiplatforms doesn't matter, like all you flop flopping xbox grifters lol.
The whole post just sounds like the previous phil corpo slop talk to me, whole thing reads like a nothing burger lol.
“re-evaluating exclusivity”
She also said this.
“The model that got us here won’t be the one that takes us forward.”
I don't know if they have a model anymore it's flipped so many times since the xbox one reveal
There's a bunch just like him but that's what happens when some rely on dreams, hope and wishful thinking. lol
"pretending"? Bro gears hasnt broke 1mil on ps5, and starfield hasn't passed 200k, Hellblade 2 was even stated to be a financial disappointment in sales on its own console, let alone ps5. Im not saying people don't like them, but they certainly aren't setting the community on fire, Forza may be different tho
Xbawx is ''re-evaluating exclusivity''... Translation: After throwing all sort of crap to the wall to see if something sticks but clearly nothing worked, we, including our lord ''in charge'' Phil came to the conclusion that exclusives indeed do matter so please forget if we ever said otherwise.
Yup, I feel it in my gut, next gen belongs to xbox, PS6 is cooked...
Someone can’t sleep after those 5 million forza games PURCHASED by PlayStation owners🤣 🧌 💥
Well with the decreased price of gamespass even with cod off it there is no way it is profitable given the cost of making their 1st party games (not if you actually include that cost in gamespass costs which they typically dont but should) they will just make a loss without the sales on
If they go back to exclusive games it at least shows that they are finally getting it. They would be turning down immediate money for something that will potentially workout in the long term.
Only issue is they've already opened Pandora's box. A lot of their base has moved to PC or jumped to PS. So will be a long road to get back on track.
We have been saying this from day one exclusives are a must if you are going to be selling hardware look at Nintendo and Sony before Jim Ryan. That's the proven formula. You had some that were deluded and blinded by loyalty accepting that multiplat was the future and that MS was merely getting ahead of where the industry was headed, but at least they can finally see the light and agree with what everyone has been saying for a decade+
True, blame it on the rabid fanboys. MS can do no wrong and spinner this multiplatform move. While the actual fans moved on.
I feel like with the new Xbox coming they are hoping to bring back those old fans and then if it goes well. Bring back exclusives.
If the new console is performing like series x and one. Naw they staying multiplatform.
Actual fans dont move on... they can add to their hobby while waiting for the next new release. If you believe what you typed then I guess PS fans moved on too.... you know, since its been a Sahara for 1st party games this gen.
Funny world where Sony is pro consumer and Xbox is not? At least according to what you loyalists have been saying all this time 🤭
@itveds For how many years have you been doing this sad stuff? For how many years have you been creating fake accounts to troll? For how many years have you always been cl vnn
Pathetic incels with nothing better to do than argue over a box... Because they don't have any good games to play on theirs, obviously. If your precious box is so special, why don't you shut the fuck up and go play it?
I think it's too late, xbox sales were diving even before ABK, they got even worse since then even long before the full multiplatform push. I'd be surprised if they even went back to timed exclusivity at this point, Helix is basically a PC and is going to be expensive, they already struggle to sell cheaper xbox consoles, it will be low volume and they'll have a very small 'console' base to sell to, which has already been conditioned to just play via gamepass anyway.
I don't see them removing PC from the equation. Considering MS has a heavy enough investment in the PC market, it would be foolish to abandon them. I could see them taking away games from PlayStation or ensuring they are timed exclusives at the very least. Say what you will but if Call of Duty ends up becoming a timed exclusive to Xbox machines, that would hurt PlayStation, don't pretend like those games don't sell millions.
They would lose out on a lot of CoD sales tho. Doesn't PS make up most of the sales?
Their lifeline of solely the Xbox consoles is dry. Good-Great games on a 1st party scale can't be made at a loss so willingly - sent to the Xbox to only sell limited copies.
They invested billions scooping up studios and need to start making returns.
Sucks that nearly every company is publicly traded and have to be so shareholder biased but that's how it is.
Their words are strong but it'll take time to see what their actions accomplish. Lowering the cost of Game Pass and taking CoD off of it was a good clear start.
More like, allot of their base just played game pass. So now they need to encourage them to start buying again.
What exactly is the long term goal with exclusives though?
Because for the most part, the hardware side of things has never been the most profitable, even sometimes being subsidized for a period before breaking even. And that’s before the hardware component nightmare we currently live in.
The whole point of exclusives was to get more people to buy your console in order to have a bigger install base, which meant even bigger software sales.
But if their ports to PS5 are selling (for the most part it seems) quite well, then other than negating the cut Sony takes there, unless you are REALLY increasing your software sales on your own console, it probably doesn’t make that much of a difference?
Honestly I don’t even understand Sony’s decision to scale back on it for PC unless they weren’t even recouping the port expenses. They released ports when the hardware sales never really dropped, and now that all consoles will undoubtedly take a noticeable drop in sales due to the ridiculous prices, that’s when they decide they don’t want to sell to a larger install base to more easily recoup dev costs… it’s just weird
Despite all of that, it's clear that Microsoft's Xbox division is broken beyond repair.
PlayStation is currently draining money on flop after flop. It's Sony that needs to re-evaluate their strategy
Wonder how much money was lost on perfect dark, hellbalde 2, 300 million lost revenue
by putting cod on gamepass. The recent Jason schrier news that Xbox has cancelled dozens of projects, spent 70 billion just to see Xbox sales further collapse and gamepass see little growth.
The fact is this has been PlayStation's most profitable generation and they are making loads of money and selling plenty of consoles and games. While MS won't give you any sales figures or profit numbers for Xbox, says it all really.
It isnt. But I dont think they mean in 'games', rather, footprint.
They own the OS but as far as gaming is concerned, Steam dominate. I imagine the VAST majority of people who use the Xbox app/launcher are PC gamepass subs. No ones buying their 3rd party PC games through Xbox PC.
and many gamers prefer SteamOS for gaming over Windows too. If only Valve would be more uncompromising to the anti-cheat makers that locked out non-windows players, more pc gamers would have moved onto SteamOS by now and not looking back to Windows. overall, Win11 is a terrible, bloated, unoptimized OS which is not what many people want
Insider Gaming writes: "Marathon was one of the best-selling video games in March 2026 in the United States. On Wednesday, Circna released the best-selling games of the month, and it featured six new releases along with two games returning to the top 20 after previously falling out."
Is it April fools day again?
The game is dead.
EDIT: the numbers are fudged. “digital sales on Nintendo and Xbox weren’t included in the data”
well it's not on Switch / Switch 2.. so their number would be zero.
The game had a decent launch however the userbase numbers are dwindling on Steam.
“ Is it April fools day again?
The game is dead.
EDIT: the numbers are fudged. “digital sales on Nintendo and Xbox weren’t included in the data”
Does it hurt you to hear a SONY game was BEST selling ?
You gotta let go of those OBCURED feelings 🤷🏿
I mean the only reason MLB was the best selling title was because it was multi-platform. Likewise with Marathon. Will ring true for MS games. Only Nintendo titles are truly flexing their muscles when they chart as they are only to be found there.
It's kinda funny how this Obscure guy lives rent-free in your head. lol
Does Phil also live there?
It's kinda funny how this Obscure guy lives rent-free in your head. lol
Does Phil also live there?
I’m sorry did you wrote something smart ?
Or are you trying to to be funny because you failed at both
Now kid run to mommy legs the grown ups are talking.
Don’t bother writing anything I will not respond to a bratty child like you
Yeah sure, yet the player count is no where near what they want for a AAA game with so much money behind it
Why people are trying to spin this game like it’s done overly amazing is baffling to me.
It won’t even be a blip on peoples radars by the end of the year .
You must me typically wrong cuz those Steam chart numbers (AKA where the game sold the MOST) is less than what Hunt has, and Hunt didn't cost $500 million to make lol
