People have been
saying that Sony should take a leaf out of MS's book in marketing games but I
don't agree. In fact I think MS's marketing is messed up and here is why.
1. You shouldn’t spend millions upon millions to market a game that is already
guaranteed to sell millions. Halo 3 and Gears 2 are good examples. The reason
why there is marketing for a product is to ensure it will sell. Did Halo 3 and
Gears 2 need it? I don't think so. On name alone Halo 3 and Gears 2 will sell
themselves.
2. MS's fetish for the hardcore market and their disproportional spending in
marketing core games and casual games. MS's with their marketing strategies
have always come across to favor the hardcore gamers. Why aren't there any
mountain dew Banjo drinks? MS have done a good job in diversifying their lineup
this gen which includes casual gems like Viva but where is the Gears 2 level of
hype and ads for viva or Banjo?. You see. The message MS is sending out to the
casuals with their marketing strategies is that only the hardcore matters and
others are just afterthought. Well guess what? MS like Sony needs the casual to
sustain their growth.
If you compare this to Sony. It’s completely the opposite. Sony never
discriminates between gamers or games. Sony gives equal importance to all their
games with their marketing strategies. If you look at all major PS3 games so
far like Uncharted, MGS4, HS,LBP,RC TOD,R1,R2. All of them had similar level of
advertisement from Sony. The overall message Sony is sending is that all these
games are important and so are all the different gamers that love them.
Even with GT5. I doubt Sony will put in a Super Bowl ad lol!.
Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.
The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.
Riiiiight because people will just flock back to them for one or two games per year.
15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.
These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse
The charity event will be streamed live from Gamescom in August.
Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.
1. You shouldn’t spend millions upon millions to market a game that is already guaranteed to sell millions. Halo 3 and Gears 2 are good examples. The reason why there is marketing for a product is to ensure it will sell. Did Halo 3 and Gears 2 need it? I don't think so. On name alone Halo 3 and Gears 2 will sell themselves.
It is all part of their propaganda plan... they want everybody to know that they have a great game... puts the xbox in people's minds. BIG BOSS will snap necks for this.
Microsoft puts there eggs all in one basket. Most of the marketing goes to one game every year. 1st year Gears, 2nd year Halo 3, and 3rd year Gears 2. This is why they don't got many 2nd party or 1st party developers because they won't be treated fairly with the amount of marketing as the top game. Microsoft is inexperienced in the gaming industry and soon the bad things will catch up to them. We already seen the faulty hardware because rushed the system out.
"Did Halo 3 and Gears 2 need it? I don't think so. On name alone Halo 3 and Gears 2 will sell themselves."
That's just, like, your opinion man.
At least thats what the Dude would say. Walter on the other hand would have just shot you by now.
rofl no wonder your usual posts are idiotic and blind. I hope u are never hired as a sales rep since u cant grasp simple logic. Of course you need advertising, even sony admit it themselves that they need to step it up in order to compete. jeez