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In an alternate universe somewhere.

I've been doing a lot of looking back at decisions made in the games industry. I've read the "Console Wars", "History of Service Games", "Mega Drive/Genesis collective works", and also Retro Gamer magazine that's usually at the local Barnes and Noble. Also I still have a nice pile of Gamepro, EGM, Sega Visions, and Nintendo Powers dating back as far as 1989. The books I listed are great reads. Also "Console Wars" is hopefully going to be a movie eventually with help of Seth Rogen. I just can't help but wonder what it would have been like if a few deals would have went down differently.

When going back before Playstation, it was a special time in console gaming history. Nintendo was strictly a gaming company. Atari was a games company. Sega was a games company. There was no giant company like Sony or Microsoft with all different businesses involved. Nintendo and Sega weren't making TVs, VCRs, Computers, Walkmans, etc... There was just game companies trying make better games than the other game company and the competition was fierce. So tough in fact that Japanese games didn't even show the real artists and coders names in the credits. They feared that they would get better job offers at a competing game company.

The thing about that time was that Nintendo had the 3rd party restrictions so Sega and Atari were left out in the cold when it came to getting the next best games. Atari eventually threw in the towel but Sega did something unexpected.

Sega went a head and in housed their own games. From Sega Master System to Sega Genesis, Sega made more first party games than Microsoft or Sony could have thought of today. Nintendo had Konami, Tecmo, Capcom, Acclaim, and other heavy hitters all to themselves. Sega not only went toe to toe with Nintendo during the 8-bit and 16-bit era but they also were taking on these game companies greatest games. Sometimes Sega was able to reprogram and release games originally by third party like Ghouls and Ghosts, Strider, Mercs, and Forgotten Worlds but for the most part they were pretty much doing it all alone.

Sega had their own versions of Castlevania (Master of Darkness), Metroid (Zillion), Zelda (Golden Axe Warrior/Gollvellius), and eventually because Alex Kidd wasn't exactly taking the world by storm, Sonic the Hedgehog was born.

Electronic Arts, Namco, and other lesser known companies began to take chances on Sega hardware with some decent outings. EA would begin John Madden football on the Genesis. EA reversed engineered the Genesis to make their own games because they didn't want to have to pay Sega or Nintendo for that matter the high cost of the Cartridges. Sega and EA finally came to a deal (read the book it's a good story) and EA pumped out almost as many games as Sega was and expanded the library of games to the point where Nintendo had to realize Sega was for real.

Acclaim and Konami found loopholes in Nintendo's contracts. They were only allowed to publish 3 or 4 games a year for the NES. Konami went ahead and published more games a year under a different company name. Remember Ultra Games? Then Acclaim used a similar tactic to get their games on the Genesis. Under a different name Flying Edge, Acclaim was able to publish for the Sega consoles. Eventually Nintendo would lose their strict monopolizing policies in the States and Sega would eventually get games from Konami, Capcom, and Acclaim without hiding behind other publisher names.

By 1993-1994 Sega had 50% of the market. They were finally getting their own Castlevanias, Ninja Turtles, and Contra games. Then Sega of Japan happened. The Sega Saturn. Sega of America and Sega of Europe knew the Saturn hardware was underpowered. They knew the future was 3-D. Sega of America wanted to sign a deal with Sony to make the Playstation. Sega of Japan wouldn't sign the deal. Sega was shown new hardware that was later to be used for the Nintendo 64. Sega of Japan remained stubborn and wouldn't sign on for the hardware and stayed with the Saturn. If Sega would have said yes to either deal the landscape of gaming might be a whole lot different.

Sega Playstation 4? Sega Ultra 64? Dreamcast wouldn't have happened. Would Microsoft enter the gaming arena if it wasn't for the Windows powered Dreamcast and Sega Net? Which is basically now Xbox and Xbox Live. Or what if Nintendo wouldn't have stabbed Sony in the back at that famous E3? Would the Wii exist or the Gamecube for that matter. I see a few people hate on Microsoft because they're a big company but that's exactly the way gamers felt about Sony early on. At least Sega and Nintendo fans did. Now it's all big business. I still buy Nintendo stuff because it's the only company left that is just a game company. I think they'll eventually go 3rd party only. There are talks of them doing some mobile games. But then again, Nintendo of Japan might be as stubborn as Sega of Japan. So maybe they'll just stick to what they do forever.

In an alternate universe somewhere there are kids playing the Sega Playstation 4, with EA Sports MLB 2016, WWE No Mercy 2016, and Sega Sports NFL 2k16. It's just fun to speculate if a few decisions from the early 90s were made differently to wonder what the gaming landscape would be like today.

I highly recommend the books I listed above. If your a retro fan, sega fan, or just a Playstation or Xbox fan that loves a great history lesson these books rock.

bradleejones3927d ago

Remember, when Nintendo started they weren't making video games. For 75 years they made cards, ran taxis, hotels, etc. So they weren't purely a video game company either. Though they are primarily that now, they still have other ventures and businesses.

DefenderOfDoom23926d ago

So basically Nintendo and Sega had a baby called Playstation .

With the cost of producing video games and consoles becoming very expensive, it made sense that big companies like Sony and then Microsoft came into the video game industry.

The first console i owned was the "Coleco Telstar" back in 1977. I skipped the "Atari 2600" because i thought the Arcade cabinets was better . Plus my best friend had a 2600 . Then the NES came out and i was very impressed with the games and graphics of the NES . Then of course i bought the Sega Genesis basically to play "Altered Beast". But the game i played the most was EA NHL 93 , 94 and 95. I was going the buy a Sega Saturn but i did not think it would have a lot of third party support because of all the different console hardware Sega was putting out . It was too much and it really confused the customers.

So of course i bought a "Playstation" in 1995 . I think the reason was i had a feeling that the Playstation was going to get a lot of third party support. After playing the Playstation version of DOOM in December of 1995 , Duke Nukem 3D , Metal Gear Solid , Crash Bandicoot , Tomb Raider, Quake 2 , i was completely sold on the Playstation brand .

Good blog .

bradleejones3925d ago

Yep! I had almost every system from Texas Instruments (yes kids they had video games),Atari 2600 (and whatever the other was... 2800?), etc etc. I was planning on the Sega Saturn, but somehow knew PlayStation was a revolution. Ridge Racer sold me. Been mainly a PlayStation gamer since.

BillytheBarbarian3925d ago (Edited 3925d ago )

My early gaming was on the Magnavox Odyssey 2 and an old Ibm PC that ran black and white versions of PAC MAN and Space War. I think it was in 1982. My favorite Odyssey 2 games were K.C. Munchkin (Pac Man rip off but the game moved faster as you progressed almost like an early Pac Man Champion Edition we see now) and I really loved Monkey Shines where you collect monkeys and smack them across the screen. After you smack them they turn red and can freeze you so you had to avoid them while they were red. The higher the score the longer it took for the Monkeys to calm down and turn back to normal.

You could also program the background screens in both of these games. People made some interesting levels. Early mods. You couldn't save it though once you turned the console off all your stuff was gone.

Magnavox kind of killed one of my blog's points about companies being primarily game companies. Maganvox was just like Sony...VCRs, TVs, Stereos...oh well. At least I can admit it.

bradleejones3921d ago

Fun fact... Nintendo are majority owners of the Seattle Mariners baseball team. (You'd think they would have a decent baseball game!!)

Godmars2903921d ago

Nintendo only stabbed Sony in the back casing the creation of the Playstation, only because Sony had stabbed them in the front.

Never heard that Sega approached Sony for CD tech. Nor did that hear that much negative about Sony since they undermined Nintendo's overall hold on the industry. Allowed for the likes of MGS, FF7 and Resident Evil to be made in the forms that they're known in today.

bradleejones3915d ago

How did Sony stab Nintendo in the back?

Godmars2903915d ago

I said front. With the initial deal to make what would have been an add-on for the SNES, Sony had worded it so that Nintendo not only wouldn't have made money, but have to pay Sony for games on their own system.

bradleejones3915d ago

@godmars
I don't recall their deal, surprisingly, but I do recall Nintendo backed out because it favored Sony. In retrospect, which would have been better? We would have Nintendo/Sony vs sega. MS may not have entered the race.

Since this is my last bubble... How the hell does this blog only have 8 or 9 comments?!

70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai7d ago (Edited 7d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio7d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing7d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster927d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit7d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing7d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster926d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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40°

Games Done Quick is coming to Europe for the first time with 3 days of Gamescom speedruns

The charity event will be streamed live from Gamescom in August.

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50°

Report: Injustice 3 in Development at NetherRealm Studios

Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.