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Austin_SJ

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CRank: 5Score: 82350

HMV's Pre-Order Folly

I cancelled my pre-order for Red Dead Redemption at my local HMV today, then I went back to the office and pre-ordered it online from HMV's website.

Seems pretty stupid right? I mean it's the same company, so what the hell was I doing?

Well it turns out that you get no pre-order bonus from ordering it instore, whereas the website pre-order gets me DLC and a free Blu-Ray DVD.

HMV is never going to be the biggest hitter when it comes to online sales, and by removing reasons for me to visit their high street stores they are surely only damaging their long term prospects.

Anyway, rant over.

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"Be creative 99% of the time" – Glen Schofield on how creativity can help fix AAA industry woes

The Callisto Protocol director thinks the solution involves the right people, the right timing, and perhaps a little bit of AI

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lodossrage7h ago

I don't agree with that. I WISH I could agree with that. But buying habits and customer opinions prove otherwise

We've seen developers in the AAA space try new things and ideas. More often than not, the customers aren't willing to give things a chance, or not enough people buy into the project for it to grow.

Creativity works better in the indie space because the budgets, pressures, and expectations aren't the same.