
As a result of the CES jaw dropping announcement that Warner Bros. will be going exclusive to the Blu-ray format, it appears that the new disk format 'stalemate' between HD DVD and Blu-ray has all but ended. Warner Bros. is the current top seller of home movies, and content is always a deciding factor in any format battle.
With that being said, it is our opinion that Microsoft will never release a Blu-ray accessory for the Xbox 360.
Here's why:

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.
Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.
They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

The Wii is now a retro console. Let’s get nostalgic about an often maligned system.
Crazy to think the WII is to the Switch 2, as the NES was to the WII back then. 20 Year difference.
My wife asks me to bust it out (heh) everyone once in a while to play bowling and tennis with the kids. There was a ton of slop on it but some good stuff as well.
Wii was great but boy howdy did it cause Microsoft to go on a dark walk with the Kinect and the disastrous XBox One launch that they arguably never recovered from.
Not nostalgic for me.. I was there.. anyone who wasnt a little kid realized it was a gamecube with shit tacked onto it, it was the "joke" system and was well below even the switch in terms of comparing it to the latest machines at the time. The machine was well loved by young people and "casual gamers" who now remember it 20 years on, or in most cases more of its sales came in the 15-20 years ago range not right at launch- but again its not nostalgic for people who were "gamers" then really, just for those who ended up with one in their house, the games , graphics, interface and online features were archaic already in 2006.

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.
15 years went by so fast. I remember playing through the story mode at launch.
Just because they're stubborn. :p
Microsoft has been right on nearly everything this generation: Wi-Fi, HDMI, HD-DVD add-ons, motion-sensing controllers, Back-compatibility, hell Gates even says that the 3fixme is the most reliable console on the planet, and that HD-DVD is the best choice for consumers. But we already knew this: Microsoft knows best! :P
Good article and very valid points. There will not be a blu ray add on for the MS console.
Anyone wishing to have 1080P high qulaity movie playback with uncompressed sound, will either buy a stand alone blu ray box or invest in a PS3 which is cost effective and plays some good games too.
For those not so bothered with issues of quality, the download service for SD and compressed 720P material may suffice in those areas of the world with resonably fast internet and no useage caps.
well if you think about it by the time blu-ray definitivly wins out it will be very close to time for the next generation of consoles (within a year or two) so why not wait. also MS is pushing digital downloads (which they already have available) so why would put development time into adding on a blu-ray drive. the HD-dvd drive was probably in the planning not long after the get go. i can see why they wouldn't make one, the business argument just isn't strong enough however in the next round of consoles that is a different story.
design a Blu-ray player for themselves. All they have to, and most likely will do, is get a current manufacturer to do if for them. Kinda like what Sony is doing with having someone else build their PS3 chips. Ends up being cheaper that way.