January 11, 2008 - Gamasutra speaks to Dae Hwan Lim, marketing coordinator in the Entertainment & Device Division at Microsoft Korea about the company's foray into the South Korean market colonized by Sony a year ahead of them, from supporting a new development community to the possibility of building internal studios there.
Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.
The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.
Riiiiight because people will just flock back to them for one or two games per year.
15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.
These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse
Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.
Spiders: "We're going to cut straight to the chase so you're not left wondering: After a long period without clear answers, we have received confirmation that Spiders is being liquidated.
What does it mean? This means the company as a whole no longer exists. We'll cease our functions immediately. The planned DLC will release via Nacon, and then-- well, that's it.
We're sorry that it's come to this and would like to thank each and every one of you for your support over the years.
If you have any questions or run into issues with your games, please contact Nacon directly as we'll no longer be able to reply."
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And that is exactly why Microsoft *will* lose the South Korean games market to Sony.
"Microsoft must not really have faith in the asian market." you can't fight all fronts at once.... Microsoft goals this generations was to win the american market and maybe some of europe and they are doing just that... you can't expect them to just spend billions with out having other regions to back them up in terms of cost... Microsoft will be on a better position the next xbox to do just that... it would be stupid on their part to understimate and expect to take the playstation brand right away... we are talking about more than a decade of branding on the playstation's part...
So, it's not about faith is about making business sense... Japan is prove of that... many believe microsoft should quit... well.. instead of quiting.. they are maintaining a presense which overtime if they dominate of larger regions like europe and the US it will force adoption in those regions they arent not doing good...
I don't think MS want to paint themselves as racist scum, they don't need another reason for people to hate them.
Console what? PC FTW in Korea.
microsoft should quickly make freinds with thier new buddies from the easty, japan isn't the only asian country in the gaming market.