150°

Bach On The PS3, Profits, and Handheld Possibilities

Kotaku reports some interesting comments by MS's Robbie Bachs which give rise to speculation of a handheld xbox360? You decide:

The Edmonton Journal caught up with Microsoft Entertainment and Devices president Robbie "Xbachs" Bach at CES this week to discuss the success of the Xbox 360. They revisit an interview from four years ago, when the original Xbox was trailing behind the PlayStation 2, where Bach promised that Microsoft would be ready for the next generation.

"Well! There you go, prophetic," Bach said enthusiastically. "In fact it has been a role reversal. We were on first this time like they were last time, we had a product that was more price-competitive this time, and we had a higher attach rate."

Maddens Raiders6581d ago (Edited 6581d ago )

They revisit an interview from four years ago, when the original Xbox was trailing behind the PlayStation 2, where Bach promised that Microsoft would be ready for the next generation:

The crystal meth talking: "Well! There you go, prophetic," Bach said enthusiastically. "In fact it has been a role reversal. We were on first this time like they were last time, we had a product that was more price-competitive this time, and we had a higher attach rate." (don't mention reliability, rrod, scratched discs, ww declining sales to the PS3 on a weekly basis, no MGS4, FXIII - not happening)

The liquor talking: "Halo releases have been the only time the E&D group have actually posted profits..." but Bach is keeping his eyes firmly on the long term. (translation: get ready for a new box in '09)

What warmed over BS. Handheld possibilities? So what now your into hand grenades? Give me a break. They would get taken *deep into the woodshed if they brought a new handheld against Sony and Nintendo. Can't even fathom it. Zune anyone?

mighty_douche6581d ago

Of course M$ will jump on the band wagon. Handhelds are selling extremely well at the minute (probably due to high console prices).

Where theres money available, M$ are normally soon to follow!

Lets hope its not another "ipod killer" like the Zune. lol... the PSP/DS probably arent to worried right now.

eagle216581d ago

and outsold 360 in 05', 06', 07', and last week. lol. That's just ps2!

name6581d ago (Edited 6580d ago )

Kotaku -_-

And it's not actually a role reversal at all. Since the PS2 is still outselling the 360. When the PS2 came out it wasn't being outsold by anything when it had its franchises out, let alone a last generation console that killed the console before it. The interview pretty much echos Microsoft's ambitions to create a playstation. They want the playstation's franchises, marketshare, and reputation. The problem is the xbox is NOT a playstation, it's an xbox.

If 360 owners wanted a playstation, they would have just bought a playstation. They want to be the "PS2" of this generation, but they're not willing to have the same standards as a playstation. They're not willing to innovate, they just do whatever's already selling and try to make sure whoever started it isn't still in business.

mikeslemonade6580d ago

Let see what he says this year when PS3 sales catch up to the 360. Role Reversial his butt because the PS2 never got beat by anything. 360 loses there one year lead to the Wii.

chrno66580d ago

Name, you are absoutely right in that MS is trying to be the ps2 of this generation. But how can it be when it is still outsold by the ps2 worlwide (and the ps3 weekly)

ApocalypseShadow6580d ago (Edited 6580d ago )

they're having to struggle to stay ahead as it is with 360.

how can a company abandon its fanbase with xbox,but expect them to be there with 360?

how can a company that calls itself the leader,not be able to beat the competitors last gen offering in sales......even 2 years later?

how can a company that has billions of dollars,not be able to sell more consoles in its second year compared to it's first?(10 million.then,7 million?even with big hit games?

how can a company claim to be ready for the next round,but had to go back and rework its console because of:

RROD
claiming 1080p was not necessary.but then add an update for it.
claiming larger hard drives were not necessary.but then add it.
claiming hdmi was not necessary.but then add it.
claiming their servers for online is fine."THE BEST!"but lately,needs dedicated servers because it's crapping out.
claiming download file sizes were fine.but then castlevania and sony's psn,changed that theory.
claiming hd-dvd the better buy.but it now looks like bluray whooped hd-dvd's @ss.
claiming motion control a fad.but then nintendo kicks their @ss with it.and gains the lead.now they(microsoft)want motion control.
claiming digital downloads are the future.but only after bluray's obvious victory.and thinks everyone is using broadband around the world.i live in america.but the world is not america.

everything this gen has been backpeddled by microsoft.and the fanboys have jumped from fanboy excuse to fanboy excuse on microsoft's f#ckups.and now qoute EXACTLY what microsoft is quoting lately:"look at our attachment rates."who gives a f#ck.are systems being bought?

still want those third parties to make games and not jump ship eh microsoft?maybe the rest won't get bought away like bioware and bizzare creations.oops...did i say that?

seriously.what has microsoft done right?it sure wasn't releasing early.nintendo killed that lead.here,i'll give you guys one:they have courted more third party devs with money.

here.i'll throw you 360 fanboys another bone.sony backpeddled on rumble(lawsuit.....ho hum....lawsuit).ooohhhh weeeee!.you got us on that.ooooohhh weeee!

the train has been hitting you guys hard lately huh?sorry,but it aint over.there's more to come.and we knew this from the announcement of ps3 and the target videos.and that trojan horse(bluray) had ps3 gamers sitting inside waiting to pounce.your castle is being overthrown as we speak.

mag lev......................

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There's an Underrepresented Majority That Wants Entertainment Without Agendas, Says Ex Tripwire CEO

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Goodguy012d ago

Yes. Just make a good game instead of worrying it should make some kind of stupid social/political differences in the world... we've got enough of that in the real world. Games are places we can escape to and just have fun.

z2g2d ago (Edited 2d ago )

How about you make a game that’s important to you and the people who are interested in that buy it and the ones that don’t like it don’t have to buy it. Just because something bugs some people doesn’t mean there aren’t other people who it doesn’t bug. Someone’s hangups shouldn’t be other people’s problems.

Don’t want a game that features a political or cultural statement or an underrepresented group of people? Don’t buy it.

Not all of us just want vapid, mindless fantasy all the time. Sometimes we want something that represents us or means something. There’s nothing wrong with that. Look how many movies in the world have covered so many types of stories, people or historical controversies to huge successes. Games are no different.

Eonjay2d ago

The plot to remove representation or ideas and content that you dont approve of is an agenda within itself. Its also censorship. People need are trapped in this main- character syndrome where they believe that the world and all of its happens are fashioned for them alone.

crazyCoconuts2d ago

"Don't buy it"
Exactly what people do.
And then big companies are reminded why if you want to make money you may not want to do things like villainize half your market. If you want to preach one side of an argument you're gonna lose people. At least do the Deus Ex/GTA thing and show the warts on both sides so everyone has something to agree with

senorfartcushion2d ago

We’re still waiting on that Splinter Cell remake…

raWfodog2d ago

On the flip side of that, good games can have characters of different ethnic and social backgrounds without thinking that some agendas are trying to be pushed. I've played many, many great games throughout my life with many different characters (male, female, white, people of color, even some animal characters) and loved them all simply for the story and entertainment they provided me while I escaped into those worlds.

senorfartcushion2d ago (Edited 2d ago )

That’s not possible.

Being a child doesn’t remove the political points of OLD GAMES, we were just kids. In fact, older media was decidedly more political than some of the cowardly, childish efforts we have today.

This is precisely why we are still to get that Splinter Cell remake. We can’t have a fun Splinter Cell game with AAA graphics because a few virgins don’t want “politics in their games.”

neutralgamer19922d ago

Keep gaming free of nonsense. Agenda pushing in social media age has gotten worst

senorfartcushion1d 11h ago

Name a game and I’ll tell you what the agenda was

Notellin2d ago

"While our first game is faith-based"

Yeah you guys want to get rid of all the politics and play a nice Southern Baptist game. We get it.

Christopher1d 23h ago

He should follow his own words, then.

*** That changed around two years ago, when he started consulting for Bible X, the studio behind the Christian-based game project Gate Zero. Last month, Gibson, through his recently established publisher Templar Media, acquired the developer.***

Not sure there's anything more political in history than religion.

S2Killinit1d 21h ago

But his statement is also an agenda. Hope people are intelligent enough to know that.

+ Show (5) more repliesLast reply 1d 11h ago
z2g2d ago (Edited 2d ago )

I fail to see how representing actual underrepresented or making them feel included is an “agenda”. This is an extremely self centered selfish viewpoint. Those actual underrepresented people just want to be recognized as valid. The privileged majority who are always represented take that for granted and can’t deal with the fact that “other” types of people or views exist. Inclusion or awareness isn’t an agenda. It’s representing reality and making those “other” people or stories be seen and align with actual reality.

There are literally thousands and thousands of games to choose from, and if you are annoyed that some have cultural or topical relevance, that’s your problem and you don’t have to buy them. Meanwhile other people who want that actually have games that speak to them. So sick of this “my way or the highway” attitude.

And there are plenty of games out there, if that privileged majority have an issue or don’t want a game based on cultural relevance. Pick up a Switch. Most games are g-rated, noncontroversial cartoons with stories fit for tweens. No reality to get mad at.

2d ago Replies(2)
KyRo2d ago

It's always me me me me me with you lot. There's a difference between representation and forcing it for the sake of forcing something to a very very loud but very small minority.

Christopher2d ago

You really are only proving their point with this sort of response to the idea of people feeling included in some games versus the plethora of games without it.

Outside_ofthe_Box2d ago

We need to define what "forcing" is because I've seen people say things like Aloy being female in Horizon is pushing an agenda or catering to a "very very loud but very small minority" before.

dveio2d ago

@z2g

I personally think you've nailed it here.

For decades, wether in film or music, there had been ONE primary target group.

And if you're looking further, even in economy, laws, courts or any other area there had been only one target group.

While others, let's be real, were surpressed.

It's "funny" though - why do we all think personalities like David Bowie, Mick Jagger, Freddy Mercury, etc., have had such a huuuge impact on cultures and society? Because they were 1:1 depicts of the Demon Slayer or the Duke?

No, because they were different. Because we all are different.

The only people time and time again that are complaining, whining and moaning about everything (while highly likely even been a fan of Queen or something) are prejudiced people.

Are people that "But it's never been any different, and I want it to stay that way!".

There's nothing highly hidden here. It's always been the same. After decades, even centuries of rules written by and for the "one primary target group", they are now the loudest that complain & moan.

Inverno2d ago

Y'all could also, ya know, just not buy games you feel have an agenda? This constant bitching coming from all these whiney men every time they see a game that isn't catering to them specifically is tiring. They latch themselves onto these games and throw endless amounts of harassment as if there aren't another thousand games releasing before/around/after. I'm usually outspoken when it comes to forced diversity in games, but the issue here is you're all bigoted as hell and need to learn to be a little less offended. Y'all become the snowflakes you mocked so much lol.

MrDead2d ago

This guy is one of the biggest most delicate snowflakes out there, I'm sure he'll be crying on Tucker Carlson or Fox "News" again soon.

Michiel19892d ago

@christopher cater to and include are two very different things. Played most of the games you mentioned and had no issue with any of em because they just include it. I have no issue with inclusion of that, but if in the next god of war, Kratos would all of a sudden hyperfocus on being a strong independent man or a hypermasculine one, I would give them shit for it as well. It has nothing to do with the inclusion of x or y group, but about the integrity of the game.

@inverno stop putting words in my mouth . It's actually the opposite of what you say, I said there can be no conversation because as soon as you criticize them, a whole angry mob comes at you and tries to cancel you. Thankfully it's become less and less over time and people actually realize now they can voice their opinion without having the fear of losing their job.
You really can't see that a lot of companies are now backpeddalling about the woke bs? They finally realize making your product worse to cater to a group who doesn't buy your product anyway is terrible.

Michiel19892d ago ShowReplies(4)
PitbullMonster1d 19h ago

Who was crying about kingdom come deliverance, Stellar Blade and the first descendant? White Hetero men Or leftards?

Inverno1d 7h ago

Leftards but those games still went on to release and become financially and critically successful. This dood, who was a CEO, went on social media to voice an opinion that at the time was controversial. Just cause you have freedom of speech and expression doesn't mean you hafto always voice your opinions publicly. He had to step down because it was more about the company than just him. Now he's back talking bout "unrepresented majority", as if there aren't different audiences to cater to. Since people from both sides can't seem to escape getting fired for voicing opinions then I guess everyone's got to equally face the consequences of their inability to shut up.

MrBaskerville2d ago (Edited 2d ago )

Star wars, anti agenda? Lol. I don't think Lucas would agree.

Inverno2d ago

One of the most politically charged movies in existence. They can pretend it's all about space wizards with swords but the space nazis are still in the movies and they're still the bad guys. It's ironic as hell.

JEECE2d ago

More evidence that if the agenda feels legitimate within the story's world, people don't even notice that it is an agenda and they don't complain.

Elit3Nick2d ago

This one gave me a chuckle, too.

JEECE2d ago

As ever, this is a misguided expression of the speaker's issue. While of course there are some games (pure puzzle games, etc) that have no agenda, any game with a narrative is conveying some type of message. What people who say they don't like "woke" or "politics in games" actually mean is that they don't like hamfisted, poorly written narratives/characters that are thin veneers for modern political messages that feel out of place in the game's universe. It's why all these people complain about the Veilguard and not Baldur's Gate 3. They both have "woke" characters but in BG3 they feel like they belong in the universe, while in the Veilguard they just feel like generic fantasy skins for modern American 20-somethings.

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