
Las Vegas, Jan 8 (Reuters) - Microsoft's Xbox unit still fully backs Toshiba's HD-DVD format but could consider supporting Sony's rival Blu-ray should consumers want it, Xbox's group marketing manager Albert Penello said on Tuesday.
In addition, Microsoft does not believe the surprise decision last week by Warner Bros, the top seller of home movies, to abandon HD-DVD in favor of Blu-ray should have a significant impact on the sales of Xbox 360 versus PlayStation 3, Penello said.
In an interview at the Consumer Electronics Show in Las Vegas, Penello dismissed the notion that the PlayStation 3 would have the same sales impact for Blu-ray as the PlayStation 2 did for DVD.
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A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.
15 years went by so fast. I remember playing through the story mode at launch.

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I honestly don't care what Microsoft does in regards to the format war
but choice is never a bad thing
if they think Blu-ray won't help PS3 sales now that Blu-ray has won the format war.
Sony would earn more if Bluray would be integrated into Xbox 360. Might happen AFTER Toshiba announce defeat.
But i dont think it will ever going to happen.
Would they need sony approve for this? if so, i cant see it.
EDIT: thats what i was thinking.
If HD DVD completly fails, MS will proably adopt Blu-ray., but they intend their IPTV/DD service to be in full effect before HD media has taken over DVD fully, so adopting HD media may be a moot point. MS is making way for the future they see with Digital downloads.
For the person above debating whether or not if Blu-ray wins the format war, if it will increase PS3 selling rate. I my opinion, it will not really. Of course it will give those buing a PS3 the confindence that they will have a media player that has a continued life. The reason why it will not is becase nextgen HD media wil not become mainstream and replace DVD for 3 to 5 if not more. In a year or two there will be blu-ray players that will only cost $100 to $200 (low-end ones). PS3 sales will increase through broadening of PSN, good games, etc not blu-ray.