"PETA may have gotten all het up about the launch of Super Mario 3D Land and the revival of the Tanooki Suit that they went to the effort of making a macabre game all about it – even though they then claimed it was all a joke in the end – but they missed out on championing their efforts against Sega and their heartless encapsulation of primates in 2001. Sega heartlessly captured innocent monkeys and stuffed them into airtight perspex balls, before then throwing them through deadly obstacle courses hung high above the ground. Their actions were all entirely for the cause of human amusement. However, Sega knew that this act of virtual animal cruelty was by far the best thing they could have done for both puzzle and party games, and in doing so they created an absolute gem."
Two-day event includes exclusive reveals, trailers and playable games on show floor.
CEO Haruki Satomi said Sega will "take these lessons into account for future initiatives"
Rovio “found it difficult to advance its initially planned business development,” says Sega.
