
GamerNode met with SEGA and Arkedo Studio at PAX East 2012, where we had the opportunity to speak with studio head and founder Camille Guermonprez about the developer’s upcoming release, Hell Yeah! Wrath of the Dead Rabbit, while getting a little hands-on time with the game.

Two-day event includes exclusive reveals, trailers and playable games on show floor.

CEO Haruki Satomi said Sega will "take these lessons into account for future initiatives"

Rovio “found it difficult to advance its initially planned business development,” says Sega.
Holy hell, that game looks crazy. I'll have to keep my eye on it. Excellent stuff.
This game looks like a lot of gamey, crazy fun. "We just wanted to make a video game." Works for me.